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Kibbles 'n Bits vs Pedigree

Kibbles 'n Bits is made by Post Holdings Pet Brands (owned by Post Holdings, Inc.), and Pedigree by Mars Petcare (owned by Mars, Incorporated), and both make food for dogs. On KibbleLab, Pedigree averages 6.6 out of 10 across its scored foods, compared with 5.2 for Kibbles 'n Bits. Pedigree's maker dates to 1935, while Kibbles 'n Bits's launched in 2023.

Kibbles 'n Bits and Pedigree compared

Kibbles 'n Bits Pedigree
Manufacturer Post Holdings Pet Brands Mars Petcare
Parent company Post Holdings, Inc. Mars, Incorporated
Founded 2023 1935
Headquarters St. Louis, Missouri, USA Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ)
Products listed 7 49
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
5.2 (avg of 7) 6.6 (avg of 49)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None 1
Where to buy Amazon Amazon

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Kibbles 'n Bits vs Pedigree: how they compare

Scores

Pedigree scores higher on KibbleLab, averaging 6.6 out of 10 across 49 scored foods, compared with 5.2 across 7 for Kibbles 'n Bits. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Kibbles 'n Bits is made by Post Holdings Pet Brands, owned by Post Holdings, Inc., based in St. Louis, Missouri, USA, founded in 2023. Pedigree is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 7 Kibbles 'n Bits foods and 49 Pedigree foods.

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Common Questions

Which scores higher on KibbleLab, Kibbles 'n Bits or Pedigree?

Pedigree scores higher: it averages 6.6 out of 10 across 49 scored foods, compared with 5.2 for Kibbles 'n Bits. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Kibbles 'n Bits and Pedigree?

Kibbles 'n Bits is made by Post Holdings Pet Brands, which is owned by Post Holdings, Inc. Pedigree is made by Mars Petcare, which is owned by Mars, Incorporated.

Which brand has more products on KibbleLab?

Pedigree has 49 products in the KibbleLab database, compared with 7 for Kibbles 'n Bits.

Where is each brand based?

Kibbles 'n Bits is based in St. Louis, Missouri, USA. Pedigree is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ).

Have Kibbles 'n Bits or Pedigree been recalled?

Kibbles 'n Bits has no recalls on record in the KibbleLab database; Pedigree has 1 recall. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Kibbles 'n Bits and Pedigree .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.