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Kibbles 'n Bits vs Sportmix

Kibbles 'n Bits is made by Post Holdings Pet Brands (owned by Post Holdings, Inc.), and Sportmix is made by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.). On KibbleLab, Sportmix averages 8.2 out of 10 across its scored foods, compared with 7.2 for Kibbles 'n Bits. Kibbles 'n Bits makes food for dogs, while Sportmix covers cats and dogs.

Kibbles 'n Bits and Sportmix compared

Kibbles 'n Bits Sportmix
Manufacturer Post Holdings Pet Brands Midwestern Pet Foods, Inc.
Parent company Post Holdings, Inc. Nunn Milling Company, Inc.
Founded 2023 1926
Headquarters St. Louis, Missouri, USA Evansville, Indiana, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Not listed Illinois, Indiana, Oklahoma, New York
Products listed 7 10
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
7.2 (avg of 7) 8.2 (avg of 10)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Kibbles 'n Bits vs Sportmix: how they compare

Scores

Sportmix scores higher on KibbleLab, averaging 8.2 out of 10 across 10 scored foods, compared with 7.2 across 7 for Kibbles 'n Bits. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Kibbles 'n Bits is made by Post Holdings Pet Brands, owned by Post Holdings, Inc., based in St. Louis, Missouri, USA, founded in 2023. Sportmix is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 7 Kibbles 'n Bits foods and 10 Sportmix foods.

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Common Questions

Which scores higher on KibbleLab, Kibbles 'n Bits or Sportmix?

Sportmix scores higher: it averages 8.2 out of 10 across 10 scored foods, compared with 7.2 for Kibbles 'n Bits. Scores reflect published veterinary science.

Who makes Kibbles 'n Bits and Sportmix?

Kibbles 'n Bits is made by Post Holdings Pet Brands, which is owned by Post Holdings, Inc. Sportmix is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

Sportmix has 10 products in the KibbleLab database, compared with 7 for Kibbles 'n Bits.

Where is each brand based?

Kibbles 'n Bits is based in St. Louis, Missouri, USA. Sportmix is based in Evansville, Indiana, USA.

Have Kibbles 'n Bits or Sportmix been recalled?

Neither Kibbles 'n Bits nor Sportmix has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Kibbles 'n Bits and Sportmix .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.