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Kibbles 'n Bits vs Sweet Potato Chews

Kibbles 'n Bits is made by Post Holdings Pet Brands (owned by Post Holdings, Inc.), and Sweet Potato Chews by Crumps' Naturals Inc., and both make food for dogs. On KibbleLab, Sweet Potato Chews averages 7.9 out of 10 across its scored foods, compared with 5.2 for Kibbles 'n Bits.

Kibbles 'n Bits and Sweet Potato Chews compared

Kibbles 'n Bits Sweet Potato Chews
Manufacturer Post Holdings Pet Brands Crumps' Naturals Inc.
Parent company Post Holdings, Inc. Independent
Founded 2023 2006
Headquarters St. Louis, Missouri, USA Mississauga, Ontario, Canada
Products listed 7 2
Serves Dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
5.2 (avg of 7) 7.9 (avg of 2)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Kibbles 'n Bits vs Sweet Potato Chews: how they compare

Scores

Sweet Potato Chews scores higher on KibbleLab, averaging 7.9 out of 10 across 2 scored foods, compared with 5.2 across 7 for Kibbles 'n Bits. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Kibbles 'n Bits is made by Post Holdings Pet Brands, owned by Post Holdings, Inc., based in St. Louis, Missouri, USA, founded in 2023. Sweet Potato Chews is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 7 Kibbles 'n Bits foods and 2 Sweet Potato Chews foods.

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Common Questions

Which scores higher on KibbleLab, Kibbles 'n Bits or Sweet Potato Chews?

Sweet Potato Chews scores higher: it averages 7.9 out of 10 across 2 scored foods, compared with 5.2 for Kibbles 'n Bits. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Kibbles 'n Bits and Sweet Potato Chews?

Kibbles 'n Bits is made by Post Holdings Pet Brands, which is owned by Post Holdings, Inc. Sweet Potato Chews is made by Crumps' Naturals Inc.

Which brand has more products on KibbleLab?

Kibbles 'n Bits has 7 products in the KibbleLab database, compared with 2 for Sweet Potato Chews.

Where is each brand based?

Kibbles 'n Bits is based in St. Louis, Missouri, USA. Sweet Potato Chews is based in Mississauga, Ontario, Canada.

Have Kibbles 'n Bits or Sweet Potato Chews been recalled?

Neither Kibbles 'n Bits nor Sweet Potato Chews has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Kibbles 'n Bits and Sweet Potato Chews .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.