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Kibbles 'n Bits vs Wellness

Kibbles 'n Bits is made by Post Holdings Pet Brands (owned by Post Holdings, Inc.), and Wellness by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, Wellness averages 8.2 out of 10 across its scored foods, compared with 5.2 for Kibbles 'n Bits. Wellness is accredited by the Pet Sustainability Coalition; Kibbles 'n Bits is not.

Kibbles 'n Bits and Wellness compared

Kibbles 'n Bits Wellness
Manufacturer Post Holdings Pet Brands Wellness Pet Company
Parent company Post Holdings, Inc. Clearlake Capital Group
Founded 2023 2021
Headquarters St. Louis, Missouri, USA Tewksbury, Massachusetts, USA
Products listed 7 259
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
5.2 (avg of 7) 8.2 (avg of 259)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Kibbles 'n Bits vs Wellness: how they compare

Scores

Wellness scores higher on KibbleLab, averaging 8.2 out of 10 across 259 scored foods, compared with 5.2 across 7 for Kibbles 'n Bits. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Kibbles 'n Bits is made by Post Holdings Pet Brands, owned by Post Holdings, Inc., based in St. Louis, Missouri, USA, founded in 2023. Wellness is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Wellness is accredited by the Pet Sustainability Coalition; Kibbles 'n Bits is not. KibbleLab lists 7 Kibbles 'n Bits foods and 259 Wellness foods.

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Common Questions

Which scores higher on KibbleLab, Kibbles 'n Bits or Wellness?

Wellness scores higher: it averages 8.2 out of 10 across 259 scored foods, compared with 5.2 for Kibbles 'n Bits. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Kibbles 'n Bits and Wellness?

Kibbles 'n Bits is made by Post Holdings Pet Brands, which is owned by Post Holdings, Inc. Wellness is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Wellness has 259 products in the KibbleLab database, compared with 7 for Kibbles 'n Bits.

Where is each brand based?

Kibbles 'n Bits is based in St. Louis, Missouri, USA. Wellness is based in Tewksbury, Massachusetts, USA.

Are Kibbles 'n Bits or Wellness PSC Accredited?

Wellness is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Kibbles 'n Bits or Wellness been recalled?

Neither Kibbles 'n Bits nor Wellness has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Kibbles 'n Bits and Wellness .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.