Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Kit & Kaboodle vs Now Fresh

Kit & Kaboodle is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Now Fresh by Petcurean Pet Nutrition Inc. On KibbleLab, Now Fresh averages 8.4 out of 10 across its scored foods, compared with 6.4 for Kit & Kaboodle. Now Fresh is accredited by the Pet Sustainability Coalition; Kit & Kaboodle is not.

Kit & Kaboodle and Now Fresh compared

Kit & Kaboodle Now Fresh
Manufacturer Nestlé Purina PetCare Petcurean Pet Nutrition Inc.
Parent company Nestlé S.A. Independent
Founded 2001 1999
Headquarters St. Louis, Missouri, USA Chilliwack, British Columbia, Canada
Products listed 1 31
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
6.4 (avg of 1) 8.4 (avg of 31)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Kit & Kaboodle vs Now Fresh: how they compare

Scores

Now Fresh scores higher on KibbleLab, averaging 8.4 out of 10 across 31 scored foods, compared with 6.4 across 1 for Kit & Kaboodle. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Kit & Kaboodle is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Kit & Kaboodle is not. KibbleLab lists 1 Kit & Kaboodle food and 31 Now Fresh foods.

Not sure which is right for your pet?

Sign in free to see Kit & Kaboodle and Now Fresh scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Kit & Kaboodle or Now Fresh?

Now Fresh scores higher: it averages 8.4 out of 10 across 31 scored foods, compared with 6.4 for Kit & Kaboodle. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Kit & Kaboodle and Now Fresh?

Kit & Kaboodle is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Now Fresh is made by Petcurean Pet Nutrition Inc.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 1 for Kit & Kaboodle.

Where is each brand based?

Kit & Kaboodle is based in St. Louis, Missouri, USA. Now Fresh is based in Chilliwack, British Columbia, Canada.

Are Kit & Kaboodle or Now Fresh PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Kit & Kaboodle or Now Fresh been recalled?

Neither Kit & Kaboodle nor Now Fresh has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Kit & Kaboodle and Now Fresh .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.