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Kit & Kaboodle vs Reveal

Kit & Kaboodle is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Reveal is branded by MPM Products (owned by Partners Group) and made by third-party co-packers, and both make food for cats. On KibbleLab, Reveal averages 8.0 out of 10 across its scored foods, compared with 6.8 for Kit & Kaboodle. Reveal is accredited by the Pet Sustainability Coalition; Kit & Kaboodle is not.

Kit & Kaboodle and Reveal compared

Kit & Kaboodle Reveal
Manufacturer Nestlé Purina PetCare MPM Products
Parent company Nestlé S.A. Partners Group
Founded 2001 2002
Headquarters St. Louis, Missouri, USA Manchester, United Kingdom
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States Thailand
Manufacturing region Missouri Not listed
Products listed 1 30
Serves Cats Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
6.8 (avg of 1) 8.0 (avg of 30)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Kit & Kaboodle vs Reveal: how they compare

Scores

Reveal scores higher on KibbleLab, averaging 8.0 out of 10 across 30 scored foods, compared with 6.8 across 1 for Kit & Kaboodle. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Kit & Kaboodle is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Reveal is a brand of MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Its food is made by third-party co-packers in Thailand.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; Kit & Kaboodle is not. KibbleLab lists 1 Kit & Kaboodle food and 30 Reveal foods.

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Common Questions

Which scores higher on KibbleLab, Kit & Kaboodle or Reveal?

Reveal scores higher: it averages 8.0 out of 10 across 30 scored foods, compared with 6.8 for Kit & Kaboodle. Scores reflect published veterinary science.

Who makes Kit & Kaboodle and Reveal?

Kit & Kaboodle is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Reveal is a brand of MPM Products, which is owned by Partners Group. Its food is made by third-party co-packers in Thailand.

Which brand has more products on KibbleLab?

Reveal has 30 products in the KibbleLab database, compared with 1 for Kit & Kaboodle.

Where is each brand based?

Kit & Kaboodle is based in St. Louis, Missouri, USA. Reveal is based in Manchester, United Kingdom.

Are Kit & Kaboodle or Reveal PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Kit & Kaboodle or Reveal been recalled?

Neither Kit & Kaboodle nor Reveal has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Kit & Kaboodle and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.