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KMR vs Natural Balance

KMR is made by PetAg, Inc. (owned by PBI-Gordon Corporation), and Natural Balance by Natural Balance Pet Foods (owned by Ethos Pet Brands (L Catterton / Nexus Capital)). On KibbleLab, KMR averages 8.5 out of 10 across its scored foods, compared with 8.2 for Natural Balance. KMR makes food for cats, while Natural Balance covers cats and dogs.

KMR and Natural Balance compared

KMR Natural Balance
Manufacturer PetAg, Inc. Natural Balance Pet Foods
Parent company PBI-Gordon Corporation Ethos Pet Brands (L Catterton / Nexus Capital)
Founded 1930 1989
Headquarters Hampshire, Illinois, USA Burbank, California, USA
Products listed 6 118
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.5 (avg of 6) 8.2 (avg of 118)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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KMR vs Natural Balance: how they compare

Scores

KMR scores higher on KibbleLab, averaging 8.5 out of 10 across 6 scored foods, compared with 8.2 across 118 for Natural Balance. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

KMR is made by PetAg, Inc., owned by PBI-Gordon Corporation, based in Hampshire, Illinois, USA, founded in 1930. Natural Balance is made by Natural Balance Pet Foods, owned by Ethos Pet Brands (L Catterton / Nexus Capital), based in Burbank, California, USA, founded in 1989.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 6 KMR foods and 118 Natural Balance foods.

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Common Questions

Which scores higher on KibbleLab, KMR or Natural Balance?

KMR scores higher: it averages 8.5 out of 10 across 6 scored foods, compared with 8.2 for Natural Balance. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes KMR and Natural Balance?

KMR is made by PetAg, Inc., which is owned by PBI-Gordon Corporation. Natural Balance is made by Natural Balance Pet Foods, which is owned by Ethos Pet Brands (L Catterton / Nexus Capital).

Which brand has more products on KibbleLab?

Natural Balance has 118 products in the KibbleLab database, compared with 6 for KMR.

Where is each brand based?

KMR is based in Hampshire, Illinois, USA. Natural Balance is based in Burbank, California, USA.

Have KMR or Natural Balance been recalled?

Neither KMR nor Natural Balance has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: KMR and Natural Balance .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.