Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

KMR vs Purina Pro Plan

KMR is made by PetAg, Inc. (owned by PBI-Gordon Corporation), and Purina Pro Plan by Nestlé Purina PetCare (owned by Nestlé S.A.). On KibbleLab, KMR averages 8.5 out of 10 across its scored foods, compared with 8.4 for Purina Pro Plan. Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer, while KMR does not.

KMR and Purina Pro Plan compared

KMR Purina Pro Plan
Manufacturer PetAg, Inc. Nestlé Purina PetCare
Parent company PBI-Gordon Corporation Nestlé S.A.
Founded 1930 2001
Headquarters Hampshire, Illinois, USA St. Louis, Missouri, USA
Products listed 6 162
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.5 (avg of 6) 8.4 (avg of 162)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

KMR vs Purina Pro Plan: how they compare

Scores

KMR scores higher on KibbleLab, averaging 8.5 out of 10 across 6 scored foods, compared with 8.4 across 162 for Purina Pro Plan. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

KMR is made by PetAg, Inc., owned by PBI-Gordon Corporation, based in Hampshire, Illinois, USA, founded in 1930. Purina Pro Plan is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001.

Standards and range

Purina Pro Plan meets WSAVA's published manufacturer criteria, while KMR does not. KibbleLab lists 6 KMR foods and 162 Purina Pro Plan foods.

Not sure which is right for your pet?

Sign in free to see KMR and Purina Pro Plan scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, KMR or Purina Pro Plan?

KMR scores higher: it averages 8.5 out of 10 across 6 scored foods, compared with 8.4 for Purina Pro Plan. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes KMR and Purina Pro Plan?

KMR is made by PetAg, Inc., which is owned by PBI-Gordon Corporation. Purina Pro Plan is made by Nestlé Purina PetCare, which is owned by Nestlé S.A.

Which brand has more products on KibbleLab?

Purina Pro Plan has 162 products in the KibbleLab database, compared with 6 for KMR.

Where is each brand based?

KMR is based in Hampshire, Illinois, USA. Purina Pro Plan is based in St. Louis, Missouri, USA.

Do KMR and Purina Pro Plan meet WSAVA criteria?

Purina Pro Plan meets WSAVA's published criteria for evaluating a manufacturer; KMR does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Have KMR or Purina Pro Plan been recalled?

Neither KMR nor Purina Pro Plan has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: KMR and Purina Pro Plan .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.