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KMR vs Victor

KMR is made by PetAg, Inc. (owned by PBI-Gordon Corporation), and Victor by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners). On KibbleLab, KMR averages 8.5 out of 10 across its scored foods, compared with 8.3 for Victor. Victor is accredited by the Pet Sustainability Coalition; KMR is not.

KMR and Victor compared

KMR Victor
Manufacturer PetAg, Inc. Mid America Pet Food
Parent company PBI-Gordon Corporation TA Associates / Rx3 Growth Partners
Founded 1930 2007
Headquarters Hampshire, Illinois, USA Mt. Pleasant, Texas, USA
Products listed 6 38
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.5 (avg of 6) 8.3 (avg of 38)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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KMR vs Victor: how they compare

Scores

KMR scores higher on KibbleLab, averaging 8.5 out of 10 across 6 scored foods, compared with 8.3 across 38 for Victor. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

KMR is made by PetAg, Inc., owned by PBI-Gordon Corporation, based in Hampshire, Illinois, USA, founded in 1930. Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Victor is accredited by the Pet Sustainability Coalition; KMR is not. KibbleLab lists 6 KMR foods and 38 Victor foods.

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Common Questions

Which scores higher on KibbleLab, KMR or Victor?

KMR scores higher: it averages 8.5 out of 10 across 6 scored foods, compared with 8.3 for Victor. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes KMR and Victor?

KMR is made by PetAg, Inc., which is owned by PBI-Gordon Corporation. Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners.

Which brand has more products on KibbleLab?

Victor has 38 products in the KibbleLab database, compared with 6 for KMR.

Where is each brand based?

KMR is based in Hampshire, Illinois, USA. Victor is based in Mt. Pleasant, Texas, USA.

Are KMR or Victor PSC Accredited?

Victor is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have KMR or Victor been recalled?

Neither KMR nor Victor has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: KMR and Victor .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.