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LiveLong Pet Nutrition vs Natoo

LiveLong Pet Nutrition is branded by LiveLong Pet Nutrition LLC and made by third-party contract manufacturers, and Natoo is made by PremieRpet (owned by PremieRpet). On KibbleLab, LiveLong Pet Nutrition averages 8.6 out of 10 across its scored foods, compared with 8.5 for Natoo. Natoo is accredited by the Pet Sustainability Coalition; LiveLong Pet Nutrition is not.

LiveLong Pet Nutrition and Natoo compared

LiveLong Pet Nutrition Natoo
Manufacturer LiveLong Pet Nutrition LLC PremieRpet
Parent company Independent PremieRpet
Founded 2012 1995
Headquarters Doral, Florida, USA Dourado, São Paulo, Brazil
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in United States Brazil
Manufacturing region Texas São Paulo
Products listed 15 12
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 15) 8.5 (avg of 12)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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LiveLong Pet Nutrition vs Natoo: how they compare

Scores

LiveLong Pet Nutrition scores higher on KibbleLab, averaging 8.6 out of 10 across 15 scored foods, compared with 8.5 across 12 for Natoo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

LiveLong Pet Nutrition is a brand of LiveLong Pet Nutrition LLC, based in Doral, Florida, USA, founded in 2012. Its food is made by third-party contract manufacturers in United States. Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; LiveLong Pet Nutrition is not. KibbleLab lists 15 LiveLong Pet Nutrition foods and 12 Natoo foods.

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Common Questions

Which scores higher on KibbleLab, LiveLong Pet Nutrition or Natoo?

LiveLong Pet Nutrition scores higher: it averages 8.6 out of 10 across 15 scored foods, compared with 8.5 for Natoo. Scores reflect published veterinary science.

Who makes LiveLong Pet Nutrition and Natoo?

LiveLong Pet Nutrition is a brand of LiveLong Pet Nutrition LLC. Its food is made by third-party contract manufacturers in United States. Natoo is made by PremieRpet, which is owned by PremieRpet.

Which brand has more products on KibbleLab?

LiveLong Pet Nutrition has 15 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

LiveLong Pet Nutrition is based in Doral, Florida, USA. Natoo is based in Dourado, São Paulo, Brazil.

Are LiveLong Pet Nutrition or Natoo PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have LiveLong Pet Nutrition or Natoo been recalled?

Neither LiveLong Pet Nutrition nor Natoo has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: LiveLong Pet Nutrition and Natoo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.