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LiveLong Pet Nutrition vs Primal

LiveLong Pet Nutrition is branded by LiveLong Pet Nutrition LLC and made by third-party contract manufacturers, and Primal is made by Primal Pet Foods, Inc. (owned by Pure Treats, Inc.). On KibbleLab, LiveLong Pet Nutrition and Primal both average 8.6 out of 10. Primal is accredited by the Pet Sustainability Coalition; LiveLong Pet Nutrition is not.

LiveLong Pet Nutrition and Primal compared

LiveLong Pet Nutrition Primal
Manufacturer LiveLong Pet Nutrition LLC Primal Pet Foods, Inc.
Parent company Independent Pure Treats, Inc.
Founded 2012 2001
Headquarters Doral, Florida, USA Abilene, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in United States United States
Manufacturing region Texas Texas
Products listed 15 37
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 15) 8.6 (avg of 37)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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LiveLong Pet Nutrition vs Primal: how they compare

Scores

LiveLong Pet Nutrition and Primal average the same KibbleLab score, 8.6 out of 10, across 15 and 37 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

LiveLong Pet Nutrition is a brand of LiveLong Pet Nutrition LLC, based in Doral, Florida, USA, founded in 2012. Its food is made by third-party contract manufacturers in United States. Primal is made by Primal Pet Foods, Inc., owned by Pure Treats, Inc., based in Abilene, Texas, USA, founded in 2001.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Primal is accredited by the Pet Sustainability Coalition; LiveLong Pet Nutrition is not. KibbleLab lists 15 LiveLong Pet Nutrition foods and 37 Primal foods.

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Common Questions

Which scores higher on KibbleLab, LiveLong Pet Nutrition or Primal?

LiveLong Pet Nutrition and Primal average the same KibbleLab score, 8.6 out of 10.

Who makes LiveLong Pet Nutrition and Primal?

LiveLong Pet Nutrition is a brand of LiveLong Pet Nutrition LLC. Its food is made by third-party contract manufacturers in United States. Primal is made by Primal Pet Foods, Inc., which is owned by Pure Treats, Inc.

Which brand has more products on KibbleLab?

Primal has 37 products in the KibbleLab database, compared with 15 for LiveLong Pet Nutrition.

Where is each brand based?

LiveLong Pet Nutrition is based in Doral, Florida, USA. Primal is based in Abilene, Texas, USA.

Are LiveLong Pet Nutrition or Primal PSC Accredited?

Primal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have LiveLong Pet Nutrition or Primal been recalled?

Neither LiveLong Pet Nutrition nor Primal has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: LiveLong Pet Nutrition and Primal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.