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Natoo vs PetKind

Natoo is made by PremieRpet (owned by PremieRpet), and PetKind is made by PetKind Pet Products Inc., and both make food for cats and dogs. On KibbleLab, PetKind averages 8.7 out of 10 across its scored foods, compared with 8.5 for Natoo. Natoo is accredited by the Pet Sustainability Coalition; PetKind is not.

Natoo and PetKind compared

Natoo PetKind
Manufacturer PremieRpet PetKind Pet Products Inc.
Parent company PremieRpet Independent
Founded 1995 2001
Headquarters Dourado, São Paulo, Brazil White Rock, British Columbia, Canada
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Brazil Canada
Manufacturing region São Paulo British Columbia
Products listed 12 53
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 12) 8.7 (avg of 53)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Natoo vs PetKind: how they compare

Scores

PetKind scores higher on KibbleLab, averaging 8.7 out of 10 across 53 scored foods, compared with 8.5 across 12 for Natoo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995. PetKind is made by PetKind Pet Products Inc., an independent maker, based in White Rock, British Columbia, Canada, founded in 2001.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; PetKind is not. KibbleLab lists 12 Natoo foods and 53 PetKind foods.

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Common Questions

Which scores higher on KibbleLab, Natoo or PetKind?

PetKind scores higher: it averages 8.7 out of 10 across 53 scored foods, compared with 8.5 for Natoo. Scores reflect published veterinary science.

Who makes Natoo and PetKind?

Natoo is made by PremieRpet, which is owned by PremieRpet. PetKind is made by PetKind Pet Products Inc.

Which brand has more products on KibbleLab?

PetKind has 53 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Natoo is based in Dourado, São Paulo, Brazil. PetKind is based in White Rock, British Columbia, Canada.

Are Natoo or PetKind PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Natoo or PetKind been recalled?

Neither Natoo nor PetKind has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Natoo and PetKind .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.