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Natoo vs Purina ONE

Natoo is made by PremieRpet (owned by PremieRpet), and Purina ONE is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and both make food for cats and dogs. On KibbleLab, Purina ONE averages 9.0 out of 10 across its scored foods, compared with 8.5 for Natoo. Purina ONE meets WSAVA's published criteria for evaluating a manufacturer, while Natoo does not.

Natoo and Purina ONE compared

Natoo Purina ONE
Manufacturer PremieRpet Nestlé Purina PetCare
Parent company PremieRpet Nestlé S.A.
Founded 1995 2001
Headquarters Dourado, São Paulo, Brazil St. Louis, Missouri, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Brazil United States
Manufacturing region São Paulo Missouri
Products listed 12 69
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 12) 9.0 (avg of 69)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Natoo vs Purina ONE: how they compare

Scores

Purina ONE scores higher on KibbleLab, averaging 9.0 out of 10 across 69 scored foods, compared with 8.5 across 12 for Natoo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995. Purina ONE is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001.

Standards and range

Purina ONE meets WSAVA's published manufacturer criteria, while Natoo does not. Natoo is accredited by the Pet Sustainability Coalition; Purina ONE is not. KibbleLab lists 12 Natoo foods and 69 Purina ONE foods.

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Common Questions

Which scores higher on KibbleLab, Natoo or Purina ONE?

Purina ONE scores higher: it averages 9.0 out of 10 across 69 scored foods, compared with 8.5 for Natoo. Scores reflect published veterinary science.

Who makes Natoo and Purina ONE?

Natoo is made by PremieRpet, which is owned by PremieRpet. Purina ONE is made by Nestlé Purina PetCare, which is owned by Nestlé S.A.

Which brand has more products on KibbleLab?

Purina ONE has 69 products in the KibbleLab database, compared with 12 for Natoo.

Where is each brand based?

Natoo is based in Dourado, São Paulo, Brazil. Purina ONE is based in St. Louis, Missouri, USA.

Do Natoo and Purina ONE meet WSAVA criteria?

Purina ONE meets WSAVA's published criteria for evaluating a manufacturer; Natoo does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Natoo or Purina ONE PSC Accredited?

Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Natoo or Purina ONE been recalled?

Neither Natoo nor Purina ONE has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Natoo and Purina ONE .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.