Natoo vs Ruff Greens
Natoo is made by PremieRpet (owned by PremieRpet), and Ruff Greens is made by Ruff Greens, Inc., and both make food for cats and dogs. On KibbleLab, Natoo averages 8.5 out of 10 across its scored foods, compared with 8.3 for Ruff Greens. Natoo is accredited by the Pet Sustainability Coalition; Ruff Greens is not.
Natoo and Ruff Greens compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | PremieRpet | Ruff Greens, Inc. |
| Parent company | PremieRpet | Independent |
| Founded | 1995 | 2015 |
| Headquarters | Dourado, São Paulo, Brazil | Carrollton, Texas, USA |
ManufacturingWhether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer. |
In-house | In-house |
| Made in | Brazil | United States |
| Manufacturing region | São Paulo | Not listed |
| Products listed | 12 | 6 |
| Serves | Cats & dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$$ | $$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
Yes | No |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works . |
8.5 (avg of 12) | 8.3 (avg of 6) |
Recalls on recordWe track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here. |
None | None |
| Where to buy |
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Natoo vs Ruff Greens: how they compare
Scores
Natoo scores higher on KibbleLab, averaging 8.5 out of 10 across 12 scored foods, compared with 8.3 across 6 for Ruff Greens. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.
Who makes them
Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995. Ruff Greens is made by Ruff Greens, Inc., an independent maker, based in Carrollton, Texas, USA, founded in 2015.
Standards and range
Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; Ruff Greens is not. KibbleLab lists 12 Natoo foods and 6 Ruff Greens foods.
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Common Questions
Which scores higher on KibbleLab, Natoo or Ruff Greens?
Natoo scores higher: it averages 8.5 out of 10 across 12 scored foods, compared with 8.3 for Ruff Greens. Scores reflect published veterinary science.
Who makes Natoo and Ruff Greens?
Natoo is made by PremieRpet, which is owned by PremieRpet. Ruff Greens is made by Ruff Greens, Inc.
Which brand has more products on KibbleLab?
Natoo has 12 products in the KibbleLab database, compared with 6 for Ruff Greens.
Where is each brand based?
Natoo is based in Dourado, São Paulo, Brazil. Ruff Greens is based in Carrollton, Texas, USA.
Are Natoo or Ruff Greens PSC Accredited?
Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.
Have Natoo or Ruff Greens been recalled?
Neither Natoo nor Ruff Greens has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
See the full profiles: Natoo and Ruff Greens .
More comparisons
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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.