Natoo vs Taste of the Wild PREY
Natoo is made by PremieRpet (owned by PremieRpet), and Taste of the Wild PREY is made by Diamond Pet Foods (owned by Schell & Kampeter, Inc.), and both make food for cats and dogs. On KibbleLab, Taste of the Wild PREY averages 8.7 out of 10 across its scored foods, compared with 8.5 for Natoo. Natoo is accredited by the Pet Sustainability Coalition; Taste of the Wild PREY is not.
Natoo and Taste of the Wild PREY compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | PremieRpet | Diamond Pet Foods |
| Parent company | PremieRpet | Schell & Kampeter, Inc. |
| Founded | 1995 | 1970 |
| Headquarters | Dourado, São Paulo, Brazil | Meta, Missouri, USA |
ManufacturingWhether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer. |
In-house | In-house |
| Made in | Brazil | United States |
| Manufacturing region | São Paulo | Missouri |
| Products listed | 12 | 5 |
| Serves | Cats & dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$$ | $$$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
Yes | No |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works . |
8.5 (avg of 12) | 8.7 (avg of 5) |
Recalls on recordWe track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here. |
None | None |
| Where to buy |
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Natoo vs Taste of the Wild PREY: how they compare
Scores
Taste of the Wild PREY scores higher on KibbleLab, averaging 8.7 out of 10 across 5 scored foods, compared with 8.5 across 12 for Natoo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.
Who makes them
Natoo is made by PremieRpet, owned by PremieRpet, based in Dourado, São Paulo, Brazil, founded in 1995. Taste of the Wild PREY is made by Diamond Pet Foods, owned by Schell & Kampeter, Inc., based in Meta, Missouri, USA, founded in 1970.
Standards and range
Neither meets WSAVA's published manufacturer criteria. Natoo is accredited by the Pet Sustainability Coalition; Taste of the Wild PREY is not. KibbleLab lists 12 Natoo foods and 5 Taste of the Wild PREY foods.
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Common Questions
Which scores higher on KibbleLab, Natoo or Taste of the Wild PREY?
Taste of the Wild PREY scores higher: it averages 8.7 out of 10 across 5 scored foods, compared with 8.5 for Natoo. Scores reflect published veterinary science.
Who makes Natoo and Taste of the Wild PREY?
Natoo is made by PremieRpet, which is owned by PremieRpet. Taste of the Wild PREY is made by Diamond Pet Foods, which is owned by Schell & Kampeter, Inc.
Which brand has more products on KibbleLab?
Natoo has 12 products in the KibbleLab database, compared with 5 for Taste of the Wild PREY.
Where is each brand based?
Natoo is based in Dourado, São Paulo, Brazil. Taste of the Wild PREY is based in Meta, Missouri, USA.
Are Natoo or Taste of the Wild PREY PSC Accredited?
Natoo is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.
Have Natoo or Taste of the Wild PREY been recalled?
Neither Natoo nor Taste of the Wild PREY has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
See the full profiles: Natoo and Taste of the Wild PREY .
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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.