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Natural Balance vs Zesty Paws

Natural Balance is made by Natural Balance Pet Foods (owned by Ethos Pet Brands (L Catterton / Nexus Capital)), and Zesty Paws by Zesty Paws (owned by Health & Happiness (H&H) Group), and both make food for cats and dogs. On KibbleLab, Natural Balance averages 8.2 out of 10 across its scored foods, compared with 7.6 for Zesty Paws. Natural Balance's maker dates to 1989, while Zesty Paws's launched in 2014.

Natural Balance and Zesty Paws compared

Natural Balance Zesty Paws
Manufacturer Natural Balance Pet Foods Zesty Paws
Parent company Ethos Pet Brands (L Catterton / Nexus Capital) Health & Happiness (H&H) Group
Founded 1989 2014
Headquarters Burbank, California, USA Orlando, Florida, USA
Products listed 118 71
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.2 (avg of 118) 7.6 (avg of 71)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Natural Balance vs Zesty Paws: how they compare

Scores

Natural Balance scores higher on KibbleLab, averaging 8.2 out of 10 across 118 scored foods, compared with 7.6 across 71 for Zesty Paws. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Natural Balance is made by Natural Balance Pet Foods, owned by Ethos Pet Brands (L Catterton / Nexus Capital), based in Burbank, California, USA, founded in 1989. Zesty Paws is made by Zesty Paws, owned by Health & Happiness (H&H) Group, based in Orlando, Florida, USA, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 118 Natural Balance foods and 71 Zesty Paws foods.

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Common Questions

Which scores higher on KibbleLab, Natural Balance or Zesty Paws?

Natural Balance scores higher: it averages 8.2 out of 10 across 118 scored foods, compared with 7.6 for Zesty Paws. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Natural Balance and Zesty Paws?

Natural Balance is made by Natural Balance Pet Foods, which is owned by Ethos Pet Brands (L Catterton / Nexus Capital). Zesty Paws is made by Zesty Paws, which is owned by Health & Happiness (H&H) Group.

Which brand has more products on KibbleLab?

Natural Balance has 118 products in the KibbleLab database, compared with 71 for Zesty Paws.

Where is each brand based?

Natural Balance is based in Burbank, California, USA. Zesty Paws is based in Orlando, Florida, USA.

Have Natural Balance or Zesty Paws been recalled?

Neither Natural Balance nor Zesty Paws has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Natural Balance and Zesty Paws .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.