Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Nature's Recipe vs Tender & True

Nature's Recipe is made by Post Holdings Pet Brands (owned by Post Holdings, Inc.), and Tender & True by Tender & True Pet Nutrition, Inc. On KibbleLab, Tender & True averages 8.4 out of 10 across its scored foods, compared with 7.9 for Nature's Recipe. Nature's Recipe makes food for dogs, while Tender & True covers cats and dogs.

Nature's Recipe and Tender & True compared

Nature's Recipe Tender & True
Manufacturer Post Holdings Pet Brands Tender & True Pet Nutrition, Inc.
Parent company Post Holdings, Inc. Independent
Founded 2023 2014
Headquarters St. Louis, Missouri, USA Omaha, Nebraska, United States
Products listed 21 7
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.9 (avg of 21) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Nature's Recipe vs Tender & True: how they compare

Scores

Tender & True scores higher on KibbleLab, averaging 8.4 out of 10 across 7 scored foods, compared with 7.9 across 21 for Nature's Recipe. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Nature's Recipe is made by Post Holdings Pet Brands, owned by Post Holdings, Inc., based in St. Louis, Missouri, USA, founded in 2023. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 21 Nature's Recipe foods and 7 Tender & True foods.

Not sure which is right for your pet?

Sign in free to see Nature's Recipe and Tender & True scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Nature's Recipe or Tender & True?

Tender & True scores higher: it averages 8.4 out of 10 across 7 scored foods, compared with 7.9 for Nature's Recipe. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Nature's Recipe and Tender & True?

Nature's Recipe is made by Post Holdings Pet Brands, which is owned by Post Holdings, Inc. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Nature's Recipe has 21 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

Nature's Recipe is based in St. Louis, Missouri, USA. Tender & True is based in Omaha, Nebraska, United States.

Have Nature's Recipe or Tender & True been recalled?

Neither Nature's Recipe nor Tender & True has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Nature's Recipe and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.