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NaturVet vs Nulo

NaturVet is made by NaturVet (a division of Swedencare USA, Inc.) (owned by Swedencare AB), and Nulo by Nulo, Inc. (owned by Apax Partners), and both make food for cats and dogs. On KibbleLab, Nulo averages 8.3 out of 10 across its scored foods, compared with 7.6 for NaturVet.

NaturVet and Nulo compared

NaturVet Nulo
Manufacturer NaturVet (a division of Swedencare USA, Inc.) Nulo, Inc.
Parent company Swedencare AB Apax Partners
Founded 1994 2009
Headquarters Temecula, California, USA Austin, Texas, USA
Products listed 128 291
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.6 (avg of 128) 8.3 (avg of 291)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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NaturVet vs Nulo: how they compare

Scores

Nulo scores higher on KibbleLab, averaging 8.3 out of 10 across 291 scored foods, compared with 7.6 across 128 for NaturVet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), owned by Swedencare AB, based in Temecula, California, USA, founded in 1994. Nulo is made by Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 128 NaturVet foods and 291 Nulo foods.

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Common Questions

Which scores higher on KibbleLab, NaturVet or Nulo?

Nulo scores higher: it averages 8.3 out of 10 across 291 scored foods, compared with 7.6 for NaturVet. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes NaturVet and Nulo?

NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), which is owned by Swedencare AB. Nulo is made by Nulo, Inc., which is owned by Apax Partners.

Which brand has more products on KibbleLab?

Nulo has 291 products in the KibbleLab database, compared with 128 for NaturVet.

Where is each brand based?

NaturVet is based in Temecula, California, USA. Nulo is based in Austin, Texas, USA.

Have NaturVet or Nulo been recalled?

Neither NaturVet nor Nulo has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: NaturVet and Nulo .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.