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NaturVet vs Sportmix

NaturVet is made by NaturVet (a division of Swedencare USA, Inc.) (owned by Swedencare AB), and Sportmix by Midwestern Pet Foods, Inc. (owned by Nunn Milling Company, Inc.), and both make food for cats and dogs. On KibbleLab, NaturVet averages 7.6 out of 10 across its scored foods, compared with 7.1 for Sportmix. Sportmix's maker dates to 1926, while NaturVet's launched in 1994.

NaturVet and Sportmix compared

NaturVet Sportmix
Manufacturer NaturVet (a division of Swedencare USA, Inc.) Midwestern Pet Foods, Inc.
Parent company Swedencare AB Nunn Milling Company, Inc.
Founded 1994 1926
Headquarters Temecula, California, USA Evansville, Indiana, USA
Products listed 128 10
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.6 (avg of 128) 7.1 (avg of 10)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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NaturVet vs Sportmix: how they compare

Scores

NaturVet scores higher on KibbleLab, averaging 7.6 out of 10 across 128 scored foods, compared with 7.1 across 10 for Sportmix. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), owned by Swedencare AB, based in Temecula, California, USA, founded in 1994. Sportmix is made by Midwestern Pet Foods, Inc., owned by Nunn Milling Company, Inc., based in Evansville, Indiana, USA, founded in 1926.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 128 NaturVet foods and 10 Sportmix foods.

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Common Questions

Which scores higher on KibbleLab, NaturVet or Sportmix?

NaturVet scores higher: it averages 7.6 out of 10 across 128 scored foods, compared with 7.1 for Sportmix. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes NaturVet and Sportmix?

NaturVet is made by NaturVet (a division of Swedencare USA, Inc.), which is owned by Swedencare AB. Sportmix is made by Midwestern Pet Foods, Inc., which is owned by Nunn Milling Company, Inc.

Which brand has more products on KibbleLab?

NaturVet has 128 products in the KibbleLab database, compared with 10 for Sportmix.

Where is each brand based?

NaturVet is based in Temecula, California, USA. Sportmix is based in Evansville, Indiana, USA.

Have NaturVet or Sportmix been recalled?

Neither NaturVet nor Sportmix has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: NaturVet and Sportmix .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.