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Northwest Naturals vs Primal

Northwest Naturals is made by Morasch Meats, and Primal is made by Primal Pet Foods, Inc. (owned by Pure Treats, Inc.). On KibbleLab, Primal averages 8.6 out of 10 across its scored foods, compared with 8.0 for Northwest Naturals. Primal is accredited by the Pet Sustainability Coalition; Northwest Naturals is not.

Northwest Naturals and Primal compared

Northwest Naturals Primal
Manufacturer Morasch Meats Primal Pet Foods, Inc.
Parent company Independent Pure Treats, Inc.
Founded 1956 2001
Headquarters Portland, Oregon, USA Abilene, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Oregon Texas
Products listed 1 37
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.0 (avg of 1) 8.6 (avg of 37)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
1 None
Where to buy
Amazon
Amazon

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Northwest Naturals vs Primal: how they compare

Scores

Primal scores higher on KibbleLab, averaging 8.6 out of 10 across 37 scored foods, compared with 8.0 across 1 for Northwest Naturals. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Northwest Naturals is made by Morasch Meats, an independent maker, based in Portland, Oregon, USA, founded in 1956. Primal is made by Primal Pet Foods, Inc., owned by Pure Treats, Inc., based in Abilene, Texas, USA, founded in 2001.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Primal is accredited by the Pet Sustainability Coalition; Northwest Naturals is not. KibbleLab lists 1 Northwest Naturals food and 37 Primal foods.

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Common Questions

Which scores higher on KibbleLab, Northwest Naturals or Primal?

Primal scores higher: it averages 8.6 out of 10 across 37 scored foods, compared with 8.0 for Northwest Naturals. Scores reflect published veterinary science.

Who makes Northwest Naturals and Primal?

Northwest Naturals is made by Morasch Meats. Primal is made by Primal Pet Foods, Inc., which is owned by Pure Treats, Inc.

Which brand has more products on KibbleLab?

Primal has 37 products in the KibbleLab database, compared with 1 for Northwest Naturals.

Where is each brand based?

Northwest Naturals is based in Portland, Oregon, USA. Primal is based in Abilene, Texas, USA.

Are Northwest Naturals or Primal PSC Accredited?

Primal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Northwest Naturals or Primal been recalled?

Northwest Naturals has 1 recall on record in the KibbleLab database; Primal has no recalls. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Northwest Naturals and Primal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.