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Now Fresh vs NutriSource

Now Fresh is branded by Petcurean Pet Nutrition Inc. and made by third-party contract manufacturers, and NutriSource is made by Tuffy's Pet Foods, Inc. (owned by KLN Family Brands), and both make food for cats and dogs. On KibbleLab, NutriSource averages 8.6 out of 10 across its scored foods, compared with 8.5 for Now Fresh. NutriSource's maker dates to 1964, while Now Fresh's launched in 1999.

Now Fresh and NutriSource compared

Now Fresh NutriSource
Manufacturer Petcurean Pet Nutrition Inc. Tuffy's Pet Foods, Inc.
Parent company Independent KLN Family Brands
Founded 1999 1964
Headquarters Chilliwack, British Columbia, Canada Perham, Minnesota, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in Canada United States
Manufacturing region British Columbia Minnesota
Products listed 31 105
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 31) 8.6 (avg of 105)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Now Fresh vs NutriSource: how they compare

Scores

NutriSource scores higher on KibbleLab, averaging 8.6 out of 10 across 105 scored foods, compared with 8.5 across 31 for Now Fresh. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Now Fresh is a brand of Petcurean Pet Nutrition Inc., based in Chilliwack, British Columbia, Canada, founded in 1999. Its food is made by third-party contract manufacturers in Canada. NutriSource is made by Tuffy's Pet Foods, Inc., owned by KLN Family Brands, based in Perham, Minnesota, USA, founded in 1964.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Both are accredited by the Pet Sustainability Coalition. KibbleLab lists 31 Now Fresh foods and 105 NutriSource foods.

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Common Questions

Which scores higher on KibbleLab, Now Fresh or NutriSource?

NutriSource scores higher: it averages 8.6 out of 10 across 105 scored foods, compared with 8.5 for Now Fresh. Scores reflect published veterinary science.

Who makes Now Fresh and NutriSource?

Now Fresh is a brand of Petcurean Pet Nutrition Inc.. Its food is made by third-party contract manufacturers in Canada. NutriSource is made by Tuffy's Pet Foods, Inc., which is owned by KLN Family Brands.

Which brand has more products on KibbleLab?

NutriSource has 105 products in the KibbleLab database, compared with 31 for Now Fresh.

Where is each brand based?

Now Fresh is based in Chilliwack, British Columbia, Canada. NutriSource is based in Perham, Minnesota, USA.

Are Now Fresh or NutriSource PSC Accredited?

Both Now Fresh and NutriSource are PSC Accredited businesses. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact.

Have Now Fresh or NutriSource been recalled?

Neither Now Fresh nor NutriSource has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Now Fresh and NutriSource .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.