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Now Fresh vs Purina ONE

Now Fresh is made by Petcurean Pet Nutrition Inc., and Purina ONE by Nestlé Purina PetCare (owned by Nestlé S.A.), and both make food for cats and dogs. On KibbleLab, Now Fresh averages 8.4 out of 10 across its scored foods, compared with 8.1 for Purina ONE. Purina ONE meets WSAVA's published criteria for evaluating a manufacturer, while Now Fresh does not.

Now Fresh and Purina ONE compared

Now Fresh Purina ONE
Manufacturer Petcurean Pet Nutrition Inc. Nestlé Purina PetCare
Parent company Independent Nestlé S.A.
Founded 1999 2001
Headquarters Chilliwack, British Columbia, Canada St. Louis, Missouri, USA
Products listed 31 69
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Yes
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.4 (avg of 31) 8.1 (avg of 69)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Now Fresh vs Purina ONE: how they compare

Scores

Now Fresh scores higher on KibbleLab, averaging 8.4 out of 10 across 31 scored foods, compared with 8.1 across 69 for Purina ONE. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Now Fresh is made by Petcurean Pet Nutrition Inc., an independent maker, based in Chilliwack, British Columbia, Canada, founded in 1999. Purina ONE is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001.

Standards and range

Purina ONE meets WSAVA's published manufacturer criteria, while Now Fresh does not. Now Fresh is accredited by the Pet Sustainability Coalition; Purina ONE is not. KibbleLab lists 31 Now Fresh foods and 69 Purina ONE foods.

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Common Questions

Which scores higher on KibbleLab, Now Fresh or Purina ONE?

Now Fresh scores higher: it averages 8.4 out of 10 across 31 scored foods, compared with 8.1 for Purina ONE. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Now Fresh and Purina ONE?

Now Fresh is made by Petcurean Pet Nutrition Inc. Purina ONE is made by Nestlé Purina PetCare, which is owned by Nestlé S.A.

Which brand has more products on KibbleLab?

Purina ONE has 69 products in the KibbleLab database, compared with 31 for Now Fresh.

Where is each brand based?

Now Fresh is based in Chilliwack, British Columbia, Canada. Purina ONE is based in St. Louis, Missouri, USA.

Do Now Fresh and Purina ONE meet WSAVA criteria?

Purina ONE meets WSAVA's published criteria for evaluating a manufacturer; Now Fresh does not, based on public information. WSAVA publishes criteria; it does not certify or endorse brands.

Are Now Fresh or Purina ONE PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Now Fresh or Purina ONE been recalled?

Neither Now Fresh nor Purina ONE has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Now Fresh and Purina ONE .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.