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Now Fresh vs Weruva Wx Formulas

Now Fresh is branded by Petcurean Pet Nutrition Inc. and made by third-party contract manufacturers, and Weruva Wx Formulas is branded by Weruva International, Inc. and made by third-party contract manufacturers. On KibbleLab, Weruva Wx Formulas averages 8.6 out of 10 across its scored foods, compared with 8.5 for Now Fresh. Now Fresh is accredited by the Pet Sustainability Coalition; Weruva Wx Formulas is not.

Now Fresh and Weruva Wx Formulas compared

Now Fresh Weruva Wx Formulas
Manufacturer Petcurean Pet Nutrition Inc. Weruva International, Inc.
Parent company Independent Independent
Founded 1999 2006
Headquarters Chilliwack, British Columbia, Canada Natick, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer Contract manufacturer
Made in Canada Thailand
Manufacturing region British Columbia Not listed
Products listed 31 9
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ Not listed
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Not indicated
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.5 (avg of 31) 8.6 (avg of 9)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Now Fresh vs Weruva Wx Formulas: how they compare

Scores

Weruva Wx Formulas scores higher on KibbleLab, averaging 8.6 out of 10 across 9 scored foods, compared with 8.5 across 31 for Now Fresh. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Now Fresh is a brand of Petcurean Pet Nutrition Inc., based in Chilliwack, British Columbia, Canada, founded in 1999. Its food is made by third-party contract manufacturers in Canada. Weruva Wx Formulas is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Now Fresh is accredited by the Pet Sustainability Coalition; Weruva Wx Formulas is not. KibbleLab lists 31 Now Fresh foods and 9 Weruva Wx Formulas foods.

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Common Questions

Which scores higher on KibbleLab, Now Fresh or Weruva Wx Formulas?

Weruva Wx Formulas scores higher: it averages 8.6 out of 10 across 9 scored foods, compared with 8.5 for Now Fresh. Scores reflect published veterinary science.

Who makes Now Fresh and Weruva Wx Formulas?

Now Fresh is a brand of Petcurean Pet Nutrition Inc.. Its food is made by third-party contract manufacturers in Canada. Weruva Wx Formulas is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand.

Which brand has more products on KibbleLab?

Now Fresh has 31 products in the KibbleLab database, compared with 9 for Weruva Wx Formulas.

Where is each brand based?

Now Fresh is based in Chilliwack, British Columbia, Canada. Weruva Wx Formulas is based in Natick, Massachusetts, USA.

Are Now Fresh or Weruva Wx Formulas PSC Accredited?

Now Fresh is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Now Fresh or Weruva Wx Formulas been recalled?

Neither Now Fresh nor Weruva Wx Formulas has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Now Fresh and Weruva Wx Formulas .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.