Nulo vs Open Farm
Nulo is branded by Nulo, Inc. (owned by Apax Partners) and made by third-party co-packers, and Open Farm is branded by Open Farm Inc. (owned by Independent (minority investors: General Atlantic, Encore Consumer Capital)) and made by third-party co-packers, and both make food for cats and dogs. On KibbleLab, Open Farm averages 8.6 out of 10 across its scored foods, compared with 8.4 for Nulo. Open Farm is accredited by the Pet Sustainability Coalition; Nulo is not.
Nulo and Open Farm compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | Nulo, Inc. | Open Farm Inc. |
| Parent company | Apax Partners | Independent (minority investors: General Atlantic, Encore Consumer Capital) |
| Founded | 2009 | 2014 |
| Headquarters | Austin, Texas, USA | Toronto, Ontario, Canada |
ManufacturingWhether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer. |
Co-packer | Co-packer |
| Made in | United States | United States |
| Manufacturing region | Midwest and Southern regions | Minnesota |
| Products listed | 289 | 125 |
| Serves | Cats & dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$$ | $$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
No | Yes |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works . |
8.4 (avg of 289) | 8.6 (avg of 125) |
Recalls on recordWe track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here. |
None | None |
| Where to buy |
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Nulo vs Open Farm: how they compare
Scores
Open Farm scores higher on KibbleLab, averaging 8.6 out of 10 across 125 scored foods, compared with 8.4 across 289 for Nulo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.
Who makes them
Nulo is a brand of Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009. Its food is made by third-party co-packers in United States. Open Farm is a brand of Open Farm Inc., owned by Independent (minority investors: General Atlantic, Encore Consumer Capital), based in Toronto, Ontario, Canada, founded in 2014. Its food is made by third-party co-packers in United States.
Standards and range
Neither meets WSAVA's published manufacturer criteria. Open Farm is accredited by the Pet Sustainability Coalition; Nulo is not. KibbleLab lists 289 Nulo foods and 125 Open Farm foods.
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Common Questions
Which scores higher on KibbleLab, Nulo or Open Farm?
Open Farm scores higher: it averages 8.6 out of 10 across 125 scored foods, compared with 8.4 for Nulo. Scores reflect published veterinary science.
Who makes Nulo and Open Farm?
Nulo is a brand of Nulo, Inc., which is owned by Apax Partners. Its food is made by third-party co-packers in United States. Open Farm is a brand of Open Farm Inc., which is owned by Independent (minority investors: General Atlantic, Encore Consumer Capital). Its food is made by third-party co-packers in United States.
Which brand has more products on KibbleLab?
Nulo has 289 products in the KibbleLab database, compared with 125 for Open Farm.
Where is each brand based?
Nulo is based in Austin, Texas, USA. Open Farm is based in Toronto, Ontario, Canada.
Are Nulo or Open Farm PSC Accredited?
Open Farm is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.
Have Nulo or Open Farm been recalled?
Neither Nulo nor Open Farm has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
More comparisons
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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.