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Nulo vs Sojos

Nulo is made by Nulo, Inc. (owned by Apax Partners), and Sojos by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, Sojos averages 8.4 out of 10 across its scored foods, compared with 8.3 for Nulo. Sojos is accredited by the Pet Sustainability Coalition; Nulo is not.

Nulo and Sojos compared

Nulo Sojos
Manufacturer Nulo, Inc. Wellness Pet Company
Parent company Apax Partners Clearlake Capital Group
Founded 2009 2021
Headquarters Austin, Texas, USA Tewksbury, Massachusetts, USA
Products listed 291 7
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 291) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Nulo vs Sojos: how they compare

Scores

Sojos scores higher on KibbleLab, averaging 8.4 out of 10 across 7 scored foods, compared with 8.3 across 291 for Nulo. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Nulo is made by Nulo, Inc., owned by Apax Partners, based in Austin, Texas, USA, founded in 2009. Sojos is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Sojos is accredited by the Pet Sustainability Coalition; Nulo is not. KibbleLab lists 291 Nulo foods and 7 Sojos foods.

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Common Questions

Which scores higher on KibbleLab, Nulo or Sojos?

Sojos scores higher: it averages 8.4 out of 10 across 7 scored foods, compared with 8.3 for Nulo. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Nulo and Sojos?

Nulo is made by Nulo, Inc., which is owned by Apax Partners. Sojos is made by Wellness Pet Company, which is owned by Clearlake Capital Group.

Which brand has more products on KibbleLab?

Nulo has 291 products in the KibbleLab database, compared with 7 for Sojos.

Where is each brand based?

Nulo is based in Austin, Texas, USA. Sojos is based in Tewksbury, Massachusetts, USA.

Are Nulo or Sojos PSC Accredited?

Sojos is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Nulo or Sojos been recalled?

Neither Nulo nor Sojos has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Nulo and Sojos .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.