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Nutro vs Zignature

Nutro is made by Mars Petcare (owned by Mars, Incorporated), and Zignature by Pets Global, Inc. On KibbleLab, Nutro and Zignature both average 8.1 out of 10. Nutro makes food for cats and dogs, while Zignature covers dogs.

Nutro and Zignature compared

Nutro Zignature
Manufacturer Mars Petcare Pets Global, Inc.
Parent company Mars, Incorporated Independent
Founded 1935 2010
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Valencia, California, USA
Products listed 92 53
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 92) 8.1 (avg of 53)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Nutro vs Zignature: how they compare

Scores

Nutro and Zignature average the same KibbleLab score, 8.1 out of 10, across 92 and 53 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Nutro is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Zignature is made by Pets Global, Inc., an independent maker, based in Valencia, California, USA, founded in 2010.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 92 Nutro foods and 53 Zignature foods.

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Common Questions

Which scores higher on KibbleLab, Nutro or Zignature?

Nutro and Zignature average the same KibbleLab score, 8.1 out of 10.

Who makes Nutro and Zignature?

Nutro is made by Mars Petcare, which is owned by Mars, Incorporated. Zignature is made by Pets Global, Inc.

Which brand has more products on KibbleLab?

Nutro has 92 products in the KibbleLab database, compared with 53 for Zignature.

Where is each brand based?

Nutro is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Zignature is based in Valencia, California, USA.

Have Nutro or Zignature been recalled?

Neither Nutro nor Zignature has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Nutro and Zignature .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.