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Only Natural Pet vs Zeal

Only Natural Pet is made by Only Natural Pet, LLC (owned by PetSmart, LLC), and Zeal by Natural Pet Treat Company Limited, and both make food for cats and dogs. On KibbleLab, Zeal averages 9.0 out of 10 across its scored foods, compared with 7.7 for Only Natural Pet. Only Natural Pet is accredited by the Pet Sustainability Coalition; Zeal is not.

Only Natural Pet and Zeal compared

Only Natural Pet Zeal
Manufacturer Only Natural Pet, LLC Natural Pet Treat Company Limited
Parent company PetSmart, LLC Independent
Founded 2004 1999
Headquarters Boulder, Colorado, USA Auckland, New Zealand
Products listed 65 3
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.7 (avg of 65) 9.0 (avg of 3)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Only Natural Pet vs Zeal: how they compare

Scores

Zeal scores higher on KibbleLab, averaging 9.0 out of 10 across 3 scored foods, compared with 7.7 across 65 for Only Natural Pet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Only Natural Pet is made by Only Natural Pet, LLC, owned by PetSmart, LLC, based in Boulder, Colorado, USA, founded in 2004. Zeal is made by Natural Pet Treat Company Limited, an independent maker, based in Auckland, New Zealand, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Only Natural Pet is accredited by the Pet Sustainability Coalition; Zeal is not. KibbleLab lists 65 Only Natural Pet foods and 3 Zeal foods.

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Common Questions

Which scores higher on KibbleLab, Only Natural Pet or Zeal?

Zeal scores higher: it averages 9.0 out of 10 across 3 scored foods, compared with 7.7 for Only Natural Pet. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Only Natural Pet and Zeal?

Only Natural Pet is made by Only Natural Pet, LLC, which is owned by PetSmart, LLC. Zeal is made by Natural Pet Treat Company Limited.

Which brand has more products on KibbleLab?

Only Natural Pet has 65 products in the KibbleLab database, compared with 3 for Zeal.

Where is each brand based?

Only Natural Pet is based in Boulder, Colorado, USA. Zeal is based in Auckland, New Zealand.

Are Only Natural Pet or Zeal PSC Accredited?

Only Natural Pet is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Only Natural Pet or Zeal been recalled?

Neither Only Natural Pet nor Zeal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Only Natural Pet and Zeal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.