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Open Farm vs TruLuxe

Open Farm is branded by Open Farm Inc. (owned by Independent (minority investors: General Atlantic, Encore Consumer Capital)) and made by third-party co-packers, and TruLuxe is branded by Weruva International, Inc. and made by third-party contract manufacturers. On KibbleLab, Open Farm and TruLuxe both average 8.6 out of 10. Open Farm is accredited by the Pet Sustainability Coalition; TruLuxe is not.

Open Farm and TruLuxe compared

Open Farm TruLuxe
Manufacturer Open Farm Inc. Weruva International, Inc.
Parent company Independent (minority investors: General Atlantic, Encore Consumer Capital) Independent
Founded 2014 2006
Headquarters Toronto, Ontario, Canada Natick, Massachusetts, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer Contract manufacturer
Made in United States Thailand
Manufacturing region Minnesota Not listed
Products listed 125 10
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ Not listed
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No Not indicated
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 125) 8.6 (avg of 10)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Open Farm vs TruLuxe: how they compare

Scores

Open Farm and TruLuxe average the same KibbleLab score, 8.6 out of 10, across 125 and 10 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Open Farm is a brand of Open Farm Inc., owned by Independent (minority investors: General Atlantic, Encore Consumer Capital), based in Toronto, Ontario, Canada, founded in 2014. Its food is made by third-party co-packers in United States. TruLuxe is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Open Farm is accredited by the Pet Sustainability Coalition; TruLuxe is not. KibbleLab lists 125 Open Farm foods and 10 TruLuxe foods.

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Common Questions

Which scores higher on KibbleLab, Open Farm or TruLuxe?

Open Farm and TruLuxe average the same KibbleLab score, 8.6 out of 10.

Who makes Open Farm and TruLuxe?

Open Farm is a brand of Open Farm Inc., which is owned by Independent (minority investors: General Atlantic, Encore Consumer Capital). Its food is made by third-party co-packers in United States. TruLuxe is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand.

Which brand has more products on KibbleLab?

Open Farm has 125 products in the KibbleLab database, compared with 10 for TruLuxe.

Where is each brand based?

Open Farm is based in Toronto, Ontario, Canada. TruLuxe is based in Natick, Massachusetts, USA.

Are Open Farm or TruLuxe PSC Accredited?

Open Farm is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Open Farm or TruLuxe been recalled?

Neither Open Farm nor TruLuxe has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Open Farm and TruLuxe .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.