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PetAg vs Reveal

PetAg is made by PetAg, Inc. (owned by PBI-Gordon Corporation), and Reveal is branded by MPM Products (owned by Partners Group) and made by third-party co-packers. On KibbleLab, Reveal averages 8.0 out of 10 across its scored foods, compared with 7.7 for PetAg. Reveal is accredited by the Pet Sustainability Coalition; PetAg is not.

PetAg and Reveal compared

PetAg Reveal
Manufacturer PetAg, Inc. MPM Products
Parent company PBI-Gordon Corporation Partners Group
Founded 1930 2002
Headquarters Hampshire, Illinois, USA Manchester, United Kingdom
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States Thailand
Manufacturing region Illinois Not listed
Products listed 18 30
Serves Cats & dogs Cats
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
7.7 (avg of 18) 8.0 (avg of 30)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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PetAg vs Reveal: how they compare

Scores

Reveal scores higher on KibbleLab, averaging 8.0 out of 10 across 30 scored foods, compared with 7.7 across 18 for PetAg. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

PetAg is made by PetAg, Inc., owned by PBI-Gordon Corporation, based in Hampshire, Illinois, USA, founded in 1930. Reveal is a brand of MPM Products, owned by Partners Group, based in Manchester, United Kingdom, founded in 2002. Its food is made by third-party co-packers in Thailand.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Reveal is accredited by the Pet Sustainability Coalition; PetAg is not. KibbleLab lists 18 PetAg foods and 30 Reveal foods.

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Common Questions

Which scores higher on KibbleLab, PetAg or Reveal?

Reveal scores higher: it averages 8.0 out of 10 across 30 scored foods, compared with 7.7 for PetAg. Scores reflect published veterinary science.

Who makes PetAg and Reveal?

PetAg is made by PetAg, Inc., which is owned by PBI-Gordon Corporation. Reveal is a brand of MPM Products, which is owned by Partners Group. Its food is made by third-party co-packers in Thailand.

Which brand has more products on KibbleLab?

Reveal has 30 products in the KibbleLab database, compared with 18 for PetAg.

Where is each brand based?

PetAg is based in Hampshire, Illinois, USA. Reveal is based in Manchester, United Kingdom.

Are PetAg or Reveal PSC Accredited?

Reveal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have PetAg or Reveal been recalled?

Neither PetAg nor Reveal has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: PetAg and Reveal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.