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Plaque Busters vs Tender & True

Plaque Busters is made by Crumps' Naturals Inc., and Tender & True is made by Tender & True Pet Nutrition, Inc. On KibbleLab, Plaque Busters averages 9.3 out of 10 across its scored foods, compared with 8.1 for Tender & True. Plaque Busters makes food for dogs, while Tender & True covers cats and dogs.

Plaque Busters and Tender & True compared

Plaque Busters Tender & True
Manufacturer Crumps' Naturals Inc. Tender & True Pet Nutrition, Inc.
Parent company Independent Independent
Founded 2006 2014
Headquarters Mississauga, Ontario, Canada Omaha, Nebraska, United States
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in Canada United States
Manufacturing region Ontario Nebraska
Products listed 5 7
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
9.3 (avg of 5) 8.1 (avg of 7)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Plaque Busters vs Tender & True: how they compare

Scores

Plaque Busters scores higher on KibbleLab, averaging 9.3 out of 10 across 5 scored foods, compared with 8.1 across 7 for Tender & True. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Plaque Busters is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 5 Plaque Busters foods and 7 Tender & True foods.

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Common Questions

Which scores higher on KibbleLab, Plaque Busters or Tender & True?

Plaque Busters scores higher: it averages 9.3 out of 10 across 5 scored foods, compared with 8.1 for Tender & True. Scores reflect published veterinary science.

Who makes Plaque Busters and Tender & True?

Plaque Busters is made by Crumps' Naturals Inc. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Tender & True has 7 products in the KibbleLab database, compared with 5 for Plaque Busters.

Where is each brand based?

Plaque Busters is based in Mississauga, Ontario, Canada. Tender & True is based in Omaha, Nebraska, United States.

Have Plaque Busters or Tender & True been recalled?

Neither Plaque Busters nor Tender & True has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Plaque Busters and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.