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Plaque Busters vs Zeal

Plaque Busters is made by Crumps' Naturals Inc., and Zeal by Natural Pet Treat Company Limited. On KibbleLab, Zeal averages 9.0 out of 10 across its scored foods, compared with 7.3 for Plaque Busters. Plaque Busters makes food for dogs, while Zeal covers cats and dogs.

Plaque Busters and Zeal compared

Plaque Busters Zeal
Manufacturer Crumps' Naturals Inc. Natural Pet Treat Company Limited
Parent company Independent Independent
Founded 2006 1999
Headquarters Mississauga, Ontario, Canada Auckland, New Zealand
Products listed 5 3
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.3 (avg of 5) 9.0 (avg of 3)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Plaque Busters vs Zeal: how they compare

Scores

Zeal scores higher on KibbleLab, averaging 9.0 out of 10 across 3 scored foods, compared with 7.3 across 5 for Plaque Busters. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Plaque Busters is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006. Zeal is made by Natural Pet Treat Company Limited, an independent maker, based in Auckland, New Zealand, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 5 Plaque Busters foods and 3 Zeal foods.

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Common Questions

Which scores higher on KibbleLab, Plaque Busters or Zeal?

Zeal scores higher: it averages 9.0 out of 10 across 3 scored foods, compared with 7.3 for Plaque Busters. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Plaque Busters and Zeal?

Plaque Busters is made by Crumps' Naturals Inc. Zeal is made by Natural Pet Treat Company Limited.

Which brand has more products on KibbleLab?

Plaque Busters has 5 products in the KibbleLab database, compared with 3 for Zeal.

Where is each brand based?

Plaque Busters is based in Mississauga, Ontario, Canada. Zeal is based in Auckland, New Zealand.

Have Plaque Busters or Zeal been recalled?

Neither Plaque Busters nor Zeal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Plaque Busters and Zeal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.