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Primal vs PureBites

Primal is made by Primal Pet Foods, Inc. (owned by Pure Treats, Inc.), and PureBites is made by Pure Treats Inc., and both make food for cats and dogs. On KibbleLab, PureBites averages 8.8 out of 10 across its scored foods, compared with 8.6 for Primal. Primal is accredited by the Pet Sustainability Coalition; PureBites is not.

Primal and PureBites compared

Primal PureBites
Manufacturer Primal Pet Foods, Inc. Pure Treats Inc.
Parent company Pure Treats, Inc. Independent
Founded 2001 2005
Headquarters Abilene, Texas, USA Vaudreuil-Dorion, Quebec, Canada
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States; Canada
Manufacturing region Texas Texas; Quebec
Products listed 37 73
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 37) 8.8 (avg of 73)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Primal vs PureBites: how they compare

Scores

PureBites scores higher on KibbleLab, averaging 8.8 out of 10 across 73 scored foods, compared with 8.6 across 37 for Primal. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Primal is made by Primal Pet Foods, Inc., owned by Pure Treats, Inc., based in Abilene, Texas, USA, founded in 2001. PureBites is made by Pure Treats Inc., an independent maker, based in Vaudreuil-Dorion, Quebec, Canada, founded in 2005.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Primal is accredited by the Pet Sustainability Coalition; PureBites is not. KibbleLab lists 37 Primal foods and 73 PureBites foods.

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Common Questions

Which scores higher on KibbleLab, Primal or PureBites?

PureBites scores higher: it averages 8.8 out of 10 across 73 scored foods, compared with 8.6 for Primal. Scores reflect published veterinary science.

Who makes Primal and PureBites?

Primal is made by Primal Pet Foods, Inc., which is owned by Pure Treats, Inc. PureBites is made by Pure Treats Inc.

Which brand has more products on KibbleLab?

PureBites has 73 products in the KibbleLab database, compared with 37 for Primal.

Where is each brand based?

Primal is based in Abilene, Texas, USA. PureBites is based in Vaudreuil-Dorion, Quebec, Canada.

Are Primal or PureBites PSC Accredited?

Primal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Primal or PureBites been recalled?

Neither Primal nor PureBites has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Primal and PureBites .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.