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Primal vs Zignature

Primal is made by Primal Pet Foods, Inc. (owned by Pure Treats, Inc.), and Zignature is branded by Pets Global, Inc. and made by third-party co-packers. On KibbleLab, Primal and Zignature both average 8.6 out of 10. Primal is accredited by the Pet Sustainability Coalition; Zignature is not.

Primal and Zignature compared

Primal Zignature
Manufacturer Primal Pet Foods, Inc. Pets Global, Inc.
Parent company Pure Treats, Inc. Independent
Founded 2001 2010
Headquarters Abilene, Texas, USA Valencia, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Co-packer
Made in United States United States
Manufacturing region Texas Minnesota; South Dakota
Products listed 37 53
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.6 (avg of 37) 8.6 (avg of 53)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Primal vs Zignature: how they compare

Scores

Primal and Zignature average the same KibbleLab score, 8.6 out of 10, across 37 and 53 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Primal is made by Primal Pet Foods, Inc., owned by Pure Treats, Inc., based in Abilene, Texas, USA, founded in 2001. Zignature is a brand of Pets Global, Inc., based in Valencia, California, USA, founded in 2010. Its food is made by third-party co-packers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Primal is accredited by the Pet Sustainability Coalition; Zignature is not. KibbleLab lists 37 Primal foods and 53 Zignature foods.

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Common Questions

Which scores higher on KibbleLab, Primal or Zignature?

Primal and Zignature average the same KibbleLab score, 8.6 out of 10.

Who makes Primal and Zignature?

Primal is made by Primal Pet Foods, Inc., which is owned by Pure Treats, Inc. Zignature is a brand of Pets Global, Inc.. Its food is made by third-party co-packers in United States.

Which brand has more products on KibbleLab?

Zignature has 53 products in the KibbleLab database, compared with 37 for Primal.

Where is each brand based?

Primal is based in Abilene, Texas, USA. Zignature is based in Valencia, California, USA.

Are Primal or Zignature PSC Accredited?

Primal is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Primal or Zignature been recalled?

Neither Primal nor Zignature has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Primal and Zignature .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.