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Purina Beyond vs Victor

Purina Beyond is made by Nestlé Purina PetCare (owned by Nestlé S.A.), and Victor is made by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners), and both make food for cats and dogs. On KibbleLab, Purina Beyond and Victor both average 8.4 out of 10. Victor is accredited by the Pet Sustainability Coalition; Purina Beyond is not.

Purina Beyond and Victor compared

Purina Beyond Victor
Manufacturer Nestlé Purina PetCare Mid America Pet Food
Parent company Nestlé S.A. TA Associates / Rx3 Growth Partners
Founded 2001 2007
Headquarters St. Louis, Missouri, USA Mt. Pleasant, Texas, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house In-house
Made in United States United States
Manufacturing region Missouri Texas
Products listed 14 38
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No Yes
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.4 (avg of 14) 8.4 (avg of 38)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Purina Beyond vs Victor: how they compare

Scores

Purina Beyond and Victor average the same KibbleLab score, 8.4 out of 10, across 14 and 38 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Purina Beyond is made by Nestlé Purina PetCare, owned by Nestlé S.A., based in St. Louis, Missouri, USA, founded in 2001. Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Victor is accredited by the Pet Sustainability Coalition; Purina Beyond is not. KibbleLab lists 14 Purina Beyond foods and 38 Victor foods.

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Common Questions

Which scores higher on KibbleLab, Purina Beyond or Victor?

Purina Beyond and Victor average the same KibbleLab score, 8.4 out of 10.

Who makes Purina Beyond and Victor?

Purina Beyond is made by Nestlé Purina PetCare, which is owned by Nestlé S.A. Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners.

Which brand has more products on KibbleLab?

Victor has 38 products in the KibbleLab database, compared with 14 for Purina Beyond.

Where is each brand based?

Purina Beyond is based in St. Louis, Missouri, USA. Victor is based in Mt. Pleasant, Texas, USA.

Are Purina Beyond or Victor PSC Accredited?

Victor is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Purina Beyond or Victor been recalled?

Neither Purina Beyond nor Victor has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Purina Beyond and Victor .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.