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Snappy Tom Naturals vs SquarePet

Snappy Tom Naturals is made by Snappy Tom (owned by Tropical Group), and SquarePet by SquarePet Nutrition. On KibbleLab, SquarePet averages 8.6 out of 10 across its scored foods, compared with 7.3 for Snappy Tom Naturals. Snappy Tom Naturals makes food for cats, while SquarePet covers cats and dogs.

Snappy Tom Naturals and SquarePet compared

Snappy Tom Naturals SquarePet
Manufacturer Snappy Tom SquarePet Nutrition
Parent company Tropical Group Independent
Founded 1965 2018
Headquarters Chino, California, USA Austin, Texas, USA
Products listed 3 12
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.3 (avg of 3) 8.6 (avg of 12)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Snappy Tom Naturals vs SquarePet: how they compare

Scores

SquarePet scores higher on KibbleLab, averaging 8.6 out of 10 across 12 scored foods, compared with 7.3 across 3 for Snappy Tom Naturals. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Snappy Tom Naturals is made by Snappy Tom, owned by Tropical Group, based in Chino, California, USA, founded in 1965. SquarePet is made by SquarePet Nutrition, an independent maker, based in Austin, Texas, USA, founded in 2018.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 3 Snappy Tom Naturals foods and 12 SquarePet foods.

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Common Questions

Which scores higher on KibbleLab, Snappy Tom Naturals or SquarePet?

SquarePet scores higher: it averages 8.6 out of 10 across 12 scored foods, compared with 7.3 for Snappy Tom Naturals. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Snappy Tom Naturals and SquarePet?

Snappy Tom Naturals is made by Snappy Tom, which is owned by Tropical Group. SquarePet is made by SquarePet Nutrition.

Which brand has more products on KibbleLab?

SquarePet has 12 products in the KibbleLab database, compared with 3 for Snappy Tom Naturals.

Where is each brand based?

Snappy Tom Naturals is based in Chino, California, USA. SquarePet is based in Austin, Texas, USA.

Have Snappy Tom Naturals or SquarePet been recalled?

Neither Snappy Tom Naturals nor SquarePet has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Snappy Tom Naturals and SquarePet .

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.