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Soulistic vs Tender & True

Soulistic is branded by Weruva International, Inc. and made by third-party contract manufacturers, and Tender & True is made by Tender & True Pet Nutrition, Inc. On KibbleLab, Soulistic averages 8.7 out of 10 across its scored foods, compared with 8.1 for Tender & True. Soulistic makes food for cats, while Tender & True covers cats and dogs.

Soulistic and Tender & True compared

Soulistic Tender & True
Manufacturer Weruva International, Inc. Tender & True Pet Nutrition, Inc.
Parent company Independent Independent
Founded 2006 2014
Headquarters Natick, Massachusetts, USA Omaha, Nebraska, United States
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Contract manufacturer In-house
Made in Thailand United States
Manufacturing region Not listed Nebraska
Products listed 37 7
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
Not listed $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
Not indicated No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.7 (avg of 37) 8.1 (avg of 7)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Soulistic vs Tender & True: how they compare

Scores

Soulistic scores higher on KibbleLab, averaging 8.7 out of 10 across 37 scored foods, compared with 8.1 across 7 for Tender & True. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Soulistic is a brand of Weruva International, Inc., based in Natick, Massachusetts, USA, founded in 2006. Its food is made by third-party contract manufacturers in Thailand. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 37 Soulistic foods and 7 Tender & True foods.

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Common Questions

Which scores higher on KibbleLab, Soulistic or Tender & True?

Soulistic scores higher: it averages 8.7 out of 10 across 37 scored foods, compared with 8.1 for Tender & True. Scores reflect published veterinary science.

Who makes Soulistic and Tender & True?

Soulistic is a brand of Weruva International, Inc.. Its food is made by third-party contract manufacturers in Thailand. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Soulistic has 37 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

Soulistic is based in Natick, Massachusetts, USA. Tender & True is based in Omaha, Nebraska, United States.

Have Soulistic or Tender & True been recalled?

Neither Soulistic nor Tender & True has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Soulistic and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.