Skip to content

6,000+ pet foods rated. Your best match, free in 30 seconds.

Sportsman's Pride vs Zeal

Sportsman's Pride is made by Sunshine Mills, Inc., and Zeal by Natural Pet Treat Company Limited. On KibbleLab, Zeal averages 9.0 out of 10 across its scored foods, compared with 8.1 for Sportsman's Pride. Sportsman's Pride makes food for dogs, while Zeal covers cats and dogs.

Sportsman's Pride and Zeal compared

Sportsman's Pride Zeal
Manufacturer Sunshine Mills, Inc. Natural Pet Treat Company Limited
Parent company Independent Independent
Founded 1947 1999
Headquarters Red Bay, Alabama, USA Auckland, New Zealand
Products listed 10 3
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.1 (avg of 10) 9.0 (avg of 3)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Sportsman's Pride vs Zeal: how they compare

Scores

Zeal scores higher on KibbleLab, averaging 9.0 out of 10 across 3 scored foods, compared with 8.1 across 10 for Sportsman's Pride. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Sportsman's Pride is made by Sunshine Mills, Inc., an independent maker, based in Red Bay, Alabama, USA, founded in 1947. Zeal is made by Natural Pet Treat Company Limited, an independent maker, based in Auckland, New Zealand, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 10 Sportsman's Pride foods and 3 Zeal foods.

Not sure which is right for your pet?

Sign in free to see Sportsman's Pride and Zeal scored for your pet's breed, age, and health focus, save favorites, and compare foods side by side.

Example foods

Common Questions

Which scores higher on KibbleLab, Sportsman's Pride or Zeal?

Zeal scores higher: it averages 9.0 out of 10 across 3 scored foods, compared with 8.1 for Sportsman's Pride. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Sportsman's Pride and Zeal?

Sportsman's Pride is made by Sunshine Mills, Inc. Zeal is made by Natural Pet Treat Company Limited.

Which brand has more products on KibbleLab?

Sportsman's Pride has 10 products in the KibbleLab database, compared with 3 for Zeal.

Where is each brand based?

Sportsman's Pride is based in Red Bay, Alabama, USA. Zeal is based in Auckland, New Zealand.

Have Sportsman's Pride or Zeal been recalled?

Neither Sportsman's Pride nor Zeal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Sportsman's Pride and Zeal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.