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SquarePet vs V-Dog

SquarePet is branded by SquarePet Nutrition and made by third-party co-packers, and V-Dog is branded by V-Dog and made by third-party contract manufacturers. On KibbleLab, V-Dog averages 9.0 out of 10 across its scored foods, compared with 8.7 for SquarePet. SquarePet makes food for cats and dogs, while V-Dog covers dogs.

SquarePet and V-Dog compared

SquarePet V-Dog
Manufacturer SquarePet Nutrition V-Dog
Parent company Independent Independent
Founded 2018 2005
Headquarters Austin, Texas, USA San Francisco, California, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
Co-packer Contract manufacturer
Made in United States United States
Manufacturing region Missouri California
Products listed 12 5
Serves Cats & dogs Dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.7 (avg of 12) 9.0 (avg of 5)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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SquarePet vs V-Dog: how they compare

Scores

V-Dog scores higher on KibbleLab, averaging 9.0 out of 10 across 5 scored foods, compared with 8.7 across 12 for SquarePet. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

SquarePet is a brand of SquarePet Nutrition, based in Austin, Texas, USA, founded in 2018. Its food is made by third-party co-packers in United States. V-Dog is a brand of V-Dog, based in San Francisco, California, USA, founded in 2005. Its food is made by third-party contract manufacturers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 12 SquarePet foods and 5 V-Dog foods.

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Common Questions

Which scores higher on KibbleLab, SquarePet or V-Dog?

V-Dog scores higher: it averages 9.0 out of 10 across 5 scored foods, compared with 8.7 for SquarePet. Scores reflect published veterinary science.

Who makes SquarePet and V-Dog?

SquarePet is a brand of SquarePet Nutrition. Its food is made by third-party co-packers in United States. V-Dog is a brand of V-Dog. Its food is made by third-party contract manufacturers in United States.

Which brand has more products on KibbleLab?

SquarePet has 12 products in the KibbleLab database, compared with 5 for V-Dog.

Where is each brand based?

SquarePet is based in Austin, Texas, USA. V-Dog is based in San Francisco, California, USA.

Have SquarePet or V-Dog been recalled?

Neither SquarePet nor V-Dog has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: SquarePet and V-Dog .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.