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Sweet Potato Chews vs Tender & True

Sweet Potato Chews is made by Crumps' Naturals Inc., and Tender & True by Tender & True Pet Nutrition, Inc. On KibbleLab, Tender & True averages 8.4 out of 10 across its scored foods, compared with 7.9 for Sweet Potato Chews. Sweet Potato Chews makes food for dogs, while Tender & True covers cats and dogs.

Sweet Potato Chews and Tender & True compared

Sweet Potato Chews Tender & True
Manufacturer Crumps' Naturals Inc. Tender & True Pet Nutrition, Inc.
Parent company Independent Independent
Founded 2006 2014
Headquarters Mississauga, Ontario, Canada Omaha, Nebraska, United States
Products listed 2 7
Serves Dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.9 (avg of 2) 8.4 (avg of 7)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

Affiliate links · may earn a commission at no extra cost to you.

Sweet Potato Chews vs Tender & True: how they compare

Scores

Tender & True scores higher on KibbleLab, averaging 8.4 out of 10 across 7 scored foods, compared with 7.9 across 2 for Sweet Potato Chews. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Sweet Potato Chews is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006. Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 2 Sweet Potato Chews foods and 7 Tender & True foods.

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Common Questions

Which scores higher on KibbleLab, Sweet Potato Chews or Tender & True?

Tender & True scores higher: it averages 8.4 out of 10 across 7 scored foods, compared with 7.9 for Sweet Potato Chews. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Sweet Potato Chews and Tender & True?

Sweet Potato Chews is made by Crumps' Naturals Inc. Tender & True is made by Tender & True Pet Nutrition, Inc.

Which brand has more products on KibbleLab?

Tender & True has 7 products in the KibbleLab database, compared with 2 for Sweet Potato Chews.

Where is each brand based?

Sweet Potato Chews is based in Mississauga, Ontario, Canada. Tender & True is based in Omaha, Nebraska, United States.

Have Sweet Potato Chews or Tender & True been recalled?

Neither Sweet Potato Chews nor Tender & True has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Sweet Potato Chews and Tender & True .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.