Sweet Potato Chews vs Wellness
Sweet Potato Chews is made by Crumps' Naturals Inc., and Wellness by Wellness Pet Company (owned by Clearlake Capital Group). On KibbleLab, Wellness averages 8.2 out of 10 across its scored foods, compared with 7.9 for Sweet Potato Chews. Wellness is accredited by the Pet Sustainability Coalition; Sweet Potato Chews is not.
Sweet Potato Chews and Wellness compared
| Attribute |
|
|
|---|---|---|
| Manufacturer | Crumps' Naturals Inc. | Wellness Pet Company |
| Parent company | Independent | Clearlake Capital Group |
| Founded | 2006 | 2021 |
| Headquarters | Mississauga, Ontario, Canada | Tewksbury, Massachusetts, USA |
| Products listed | 2 | 259 |
| Serves | Dogs | Cats & dogs |
Price tierA relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost. |
$$$$ | $$$$ |
WSAVA guidelinesThe World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands. |
No | No |
PSC accreditedThe Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality. |
No | Yes |
ScoreThe average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works . |
7.9 (avg of 2) | 8.2 (avg of 259) |
Recalls on recordKibbleLab began logging recalls in July 2026, so earlier recalls may not appear. |
None | None |
| Where to buy | Amazon Check prices on Amazon | Amazon Check prices on Amazon |
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Sweet Potato Chews vs Wellness: how they compare
Scores
Wellness scores higher on KibbleLab, averaging 8.2 out of 10 across 259 scored foods, compared with 7.9 across 2 for Sweet Potato Chews. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.
Who makes them
Sweet Potato Chews is made by Crumps' Naturals Inc., an independent maker, based in Mississauga, Ontario, Canada, founded in 2006. Wellness is made by Wellness Pet Company, owned by Clearlake Capital Group, based in Tewksbury, Massachusetts, USA, founded in 2021.
Standards and range
Neither meets WSAVA's published manufacturer criteria. Wellness is accredited by the Pet Sustainability Coalition; Sweet Potato Chews is not. KibbleLab lists 2 Sweet Potato Chews foods and 259 Wellness foods.
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Common Questions
Which scores higher on KibbleLab, Sweet Potato Chews or Wellness?
Wellness scores higher: it averages 8.2 out of 10 across 259 scored foods, compared with 7.9 for Sweet Potato Chews. Scores reflect published veterinary science, and no one can pay for a higher score.
Who makes Sweet Potato Chews and Wellness?
Sweet Potato Chews is made by Crumps' Naturals Inc. Wellness is made by Wellness Pet Company, which is owned by Clearlake Capital Group.
Which brand has more products on KibbleLab?
Wellness has 259 products in the KibbleLab database, compared with 2 for Sweet Potato Chews.
Where is each brand based?
Sweet Potato Chews is based in Mississauga, Ontario, Canada. Wellness is based in Tewksbury, Massachusetts, USA.
Are Sweet Potato Chews or Wellness PSC Accredited?
Wellness is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.
Have Sweet Potato Chews or Wellness been recalled?
Neither Sweet Potato Chews nor Wellness has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
See the full profiles: Sweet Potato Chews and Wellness .
More comparisons
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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.
Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.