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Temptations vs Zeal

Temptations is made by Mars Petcare (owned by Mars, Incorporated), and Zeal by Natural Pet Treat Company Limited. On KibbleLab, Zeal averages 9.0 out of 10 across its scored foods, compared with 7.1 for Temptations. Temptations makes food for cats, while Zeal covers cats and dogs.

Temptations and Zeal compared

Temptations Zeal
Manufacturer Mars Petcare Natural Pet Treat Company Limited
Parent company Mars, Incorporated Independent
Founded 1935 1999
Headquarters Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ) Auckland, New Zealand
Products listed 56 3
Serves Cats Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
7.1 (avg of 56) 9.0 (avg of 3)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Temptations vs Zeal: how they compare

Scores

Zeal scores higher on KibbleLab, averaging 9.0 out of 10 across 3 scored foods, compared with 7.1 across 56 for Temptations. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Temptations is made by Mars Petcare, owned by Mars, Incorporated, based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ), founded in 1935. Zeal is made by Natural Pet Treat Company Limited, an independent maker, based in Auckland, New Zealand, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 56 Temptations foods and 3 Zeal foods.

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Common Questions

Which scores higher on KibbleLab, Temptations or Zeal?

Zeal scores higher: it averages 9.0 out of 10 across 3 scored foods, compared with 7.1 for Temptations. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Temptations and Zeal?

Temptations is made by Mars Petcare, which is owned by Mars, Incorporated. Zeal is made by Natural Pet Treat Company Limited.

Which brand has more products on KibbleLab?

Temptations has 56 products in the KibbleLab database, compared with 3 for Zeal.

Where is each brand based?

Temptations is based in Brussels, Belgium (global Petcare division); McLean, Virginia, USA (Mars, Incorporated global HQ). Zeal is based in Auckland, New Zealand.

Have Temptations or Zeal been recalled?

Neither Temptations nor Zeal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Temptations and Zeal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.