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Tender & True vs Zesty Paws

Tender & True is made by Tender & True Pet Nutrition, Inc., and Zesty Paws is branded by Zesty Paws (owned by Health & Happiness (H&H) Group) and made by third-party contract manufacturers, and both make food for cats and dogs. On KibbleLab, Tender & True and Zesty Paws both average 8.1 out of 10.

Tender & True and Zesty Paws compared

Tender & True Zesty Paws
Manufacturer Tender & True Pet Nutrition, Inc. Zesty Paws
Parent company Independent Health & Happiness (H&H) Group
Founded 2014 2014
Headquarters Omaha, Nebraska, United States Orlando, Florida, USA
Manufacturing Whether a brand makes its own food in-house or has it produced by an outside contract manufacturer or co-packer.
In-house Contract manufacturer
Made in United States United States
Manufacturing region Nebraska Florida
Products listed 7 71
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
No No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science. How scoring works .
8.1 (avg of 7) 8.1 (avg of 71)
Recalls on record We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
None None
Where to buy
Amazon
Amazon

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Tender & True vs Zesty Paws: how they compare

Scores

Tender & True and Zesty Paws average the same KibbleLab score, 8.1 out of 10, across 7 and 71 scored foods. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science.

Who makes them

Tender & True is made by Tender & True Pet Nutrition, Inc., an independent maker, based in Omaha, Nebraska, United States, founded in 2014. Zesty Paws is a brand of Zesty Paws, owned by Health & Happiness (H&H) Group, based in Orlando, Florida, USA, founded in 2014. Its food is made by third-party contract manufacturers in United States.

Standards and range

Neither meets WSAVA's published manufacturer criteria. KibbleLab lists 7 Tender & True foods and 71 Zesty Paws foods.

Not sure which is right for your pet?

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Common Questions

Which scores higher on KibbleLab, Tender & True or Zesty Paws?

Tender & True and Zesty Paws average the same KibbleLab score, 8.1 out of 10.

Who makes Tender & True and Zesty Paws?

Tender & True is made by Tender & True Pet Nutrition, Inc. Zesty Paws is a brand of Zesty Paws, which is owned by Health & Happiness (H&H) Group. Its food is made by third-party contract manufacturers in United States.

Which brand has more products on KibbleLab?

Zesty Paws has 71 products in the KibbleLab database, compared with 7 for Tender & True.

Where is each brand based?

Tender & True is based in Omaha, Nebraska, United States. Zesty Paws is based in Orlando, Florida, USA.

Have Tender & True or Zesty Paws been recalled?

Neither Tender & True nor Zesty Paws has a recall on record in the KibbleLab database. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

See the full profiles: Tender & True and Zesty Paws .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA filings, and a filing may name the parent company rather than the brand. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.