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Victor vs Zeal

Victor is made by Mid America Pet Food (owned by TA Associates / Rx3 Growth Partners), and Zeal by Natural Pet Treat Company Limited, and both make food for cats and dogs. On KibbleLab, Zeal averages 9.0 out of 10 across its scored foods, compared with 8.3 for Victor. Victor is accredited by the Pet Sustainability Coalition; Zeal is not.

Victor and Zeal compared

Victor Zeal
Manufacturer Mid America Pet Food Natural Pet Treat Company Limited
Parent company TA Associates / Rx3 Growth Partners Independent
Founded 2007 1999
Headquarters Mt. Pleasant, Texas, USA Auckland, New Zealand
Products listed 38 3
Serves Cats & dogs Cats & dogs
Price tier A relative price guide, from $ (most affordable) to $$$$$ (most premium), based on the brand's typical retail cost.
$$$$ $$$$
WSAVA guidelines The World Small Animal Veterinary Association (WSAVA) publishes criteria for evaluating a manufacturer: qualified nutritionists on staff, feeding trials, and published research. It does not certify or endorse brands.
No No
PSC accredited The Pet Sustainability Coalition is a nonprofit that accredits pet companies on their environmental and social impact, through third-party verification. It reflects sustainability practices, not food quality.
Yes No
Score The average KibbleLab score across this brand's scored foods, on a 0 to 10 scale. Foods are scored on published veterinary science, and no one can pay for a higher score. How scoring works .
8.3 (avg of 38) 9.0 (avg of 3)
Recalls on record KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.
None None
Where to buy Amazon Amazon

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Victor vs Zeal: how they compare

Scores

Zeal scores higher on KibbleLab, averaging 9.0 out of 10 across 3 scored foods, compared with 8.3 across 38 for Victor. Scores apply the same criteria-based rubric to every food, drawn from published veterinary science, and no one can pay for a higher score.

Who makes them

Victor is made by Mid America Pet Food, owned by TA Associates / Rx3 Growth Partners, based in Mt. Pleasant, Texas, USA, founded in 2007. Zeal is made by Natural Pet Treat Company Limited, an independent maker, based in Auckland, New Zealand, founded in 1999.

Standards and range

Neither meets WSAVA's published manufacturer criteria. Victor is accredited by the Pet Sustainability Coalition; Zeal is not. KibbleLab lists 38 Victor foods and 3 Zeal foods.

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Common Questions

Which scores higher on KibbleLab, Victor or Zeal?

Zeal scores higher: it averages 9.0 out of 10 across 3 scored foods, compared with 8.3 for Victor. Scores reflect published veterinary science, and no one can pay for a higher score.

Who makes Victor and Zeal?

Victor is made by Mid America Pet Food, which is owned by TA Associates / Rx3 Growth Partners. Zeal is made by Natural Pet Treat Company Limited.

Which brand has more products on KibbleLab?

Victor has 38 products in the KibbleLab database, compared with 3 for Zeal.

Where is each brand based?

Victor is based in Mt. Pleasant, Texas, USA. Zeal is based in Auckland, New Zealand.

Are Victor or Zeal PSC Accredited?

Victor is a PSC Accredited business. The Pet Sustainability Coalition is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification.

Have Victor or Zeal been recalled?

Neither Victor nor Zeal has a recall on record in the KibbleLab database. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

See the full profiles: Victor and Zeal .

More comparisons

KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

This is a neutral, factual comparison, not a ranking or an endorsement of either brand. KibbleLab may earn affiliate commissions through links. No one can pay for placement or a higher score.

Brand and manufacturer details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing. Recall data is compiled from public FDA and manufacturer notices, and a notice may name the parent company rather than the brand. KibbleLab began logging recalls in July 2026, so earlier recalls may not appear.

KibbleLab scores and commentary are editorial opinions based on published data. Represent one of these brands? Request a correction. Anyone else can email us. See our Terms.