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Naked Essentials Hairball Care Salmon + Whitefish Dry Cat Food
I and Love and You

Naked Essentials Hairball Care Salmon + Whitefish Dry Cat Food

Verified Aug 26, 2026

Cat · Dry Adult All Breed Sizes

A grain-free, high-protein dry food for adult cats, this formula uses salmon, menhaden fish meal, salmon meal, trout, and whitefish as its main animal protein sources. It combines several fiber sources, including powdered cellulose and miscanthus grass, to help move hair through the gut and support regular digestion, and adds prebiotics, probiotics, and omega-3 and -6 fatty acids for digestive and skin/coat support. It’s designed for healthy adult cats who need hairball control and a moderately high-energy diet.

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Over-the-counter AAFCO No recalls

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KibbleLab Score
8.3 out of 10

Strong Choice

This is a well-formulated adult dry cat food with multiple high-quality fish proteins and a clear focus on hairball management through added fiber sources. The protein and fat levels are appropriate for most healthy adult cats, and the inclusion of omega-3 and omega-6 fatty acids plus probiotics is a nice nutritional bonus. It suits adult cats who do well on fish-based diets and could benefit from extra help moving hair through the gut, as long as they don’t have sensitivities to fish or legumes.

Nutritional profile 8.4
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Probiotic Support Digestive Health Skin Coat Health Hairball Control High Energy
Suitable For
Adult All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Multiple fish proteins at the top of the ingredient list provide high-quality, highly digestible protein for cats.
  • Added powdered cellulose and miscanthus grass boost fiber, which can help move hair through the digestive tract.
  • Includes fish oil and sunflower oil, supplying omega-3 and omega-6 fatty acids for skin and coat health.
  • Contains a probiotic (Bacillus coagulans) and chicory root prebiotic to support a healthy gut microbiome.

Considerations

  • Fish is a common allergen for some cats, so this formula is not a good fit for cats with known fish sensitivities.
  • Legumes like peas, chickpeas, and pea protein supply a notable portion of the calories, which may not suit all cats with digestive issues.
  • This is an adult maintenance formula and is not designed to meet the specific needs of growing kittens on its own.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Salmon, menhaden fish meal, salmon meal, dried peas, dried garbanzo beans, canola oil (preserved with mixed tocopherols), powdered cellulose, trout, whitefish, natural flavor, pea protein, sunflower oil, fish oil, pea starch, ground miscanthus grass, choline chloride, dried sweet potatoes, dried carrots, salt, potassium chloride, dried blueberries, dried chicory root, dried cranberries, dried kelp, taurine, citric acid (preservative), mixed tocopherols (preservative), iron amino acid complex, zinc amino acid complex, ferrous sulfate, vitamin E supplement, yucca schidigera extract, niacin supplement, dried Bacillus coagulans fermentation product, zinc oxide, copper amino acid complex, copper sulfate, sodium selenite, manganese amino acid complex, vitamin A supplement, thiamine mononitrate, menadione sodium bisulfite complex, pyridoxine hydrochloride, d-calcium pantothenate, manganous oxide, riboflavin supplement, calcium iodate, vitamin B12 supplement, vitamin D3 supplement, folic acid, biotin, rosemary extract

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Salmon
Salmon is commonly used as a high-quality animal protein and rich source of omega‑3 fatty acids (EPA/DHA) in dog and cat foods, supporting skin and coat condition, joint and cognitive health, and overall muscle maintenance. While very nutritious, salmon can be an allergen for some pets and raw salmon may pose risks from parasites, thiaminase-related thiamine loss, and region-specific pathogens (e.g., salmon poisoning); owners should avoid feeding uncooked bones and consider sourcing to minimize contaminant and sustainability concerns.
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02
Menhaden Fish
Menhaden fish is used in pet foods primarily as a high-quality animal protein and as a concentrated source of fish oil rich in omega‑3 fatty acids (EPA and DHA), which support healthy skin and coat, joint mobility, and anti‑inflammatory benefits for dogs and cats. It enhances palatability and provides essential micronutrients like iodine and selenium, but owners should be aware of possible fish allergies, caloric density and oil oxidation, and prefer products from reputable, sustainably sourced suppliers to reduce contamination risks.
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03
Salmon
Salmon is commonly used as a high-quality animal protein and rich source of omega‑3 fatty acids (EPA/DHA) in dog and cat foods, supporting skin and coat condition, joint and cognitive health, and overall muscle maintenance. While very nutritious, salmon can be an allergen for some pets and raw salmon may pose risks from parasites, thiaminase-related thiamine loss, and region-specific pathogens (e.g., salmon poisoning); owners should avoid feeding uncooked bones and consider sourcing to minimize contaminant and sustainability concerns.
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04
Pea
Pea is a plant-based ingredient used in pet foods as a source of protein, soluble and insoluble fiber, and micronutrients (often included as whole peas, pea flour, or pea protein concentrate) to boost protein content and improve texture. While peas can provide digestible carbohydrates, fiber, and some plant protein useful especially for dogs, they are not a complete protein for obligate carnivores like cats and — when overused, particularly in concentrated forms or as a major component of grain‑free diets — have been scrutinized for a possible association with canine dilated cardiomyopathy and can contribute to nutrient imbalances or excess calories, so balanced formulation and compliance with AAFCO nutritional profiles are important.
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05
Chickpea
Chickpeas are a legume commonly used in pet foods as a plant-based protein, source of digestible carbohydrates, and supply of soluble and insoluble fiber that helps with stool quality and satiety. They can be a useful ingredient for dogs but are not a complete protein for obligate carnivores like cats and may cause gas or digestive upset if underprocessed; additionally, high inclusion of legumes in some grain‑free diets has been discussed as a potential factor in canine dilated cardiomyopathy so diets should be balanced and any concerns discussed with your veterinarian.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
34.00%
Low High
Crude Fat (min)
13.00%
Low High
Crude Fiber (max)
5.50%
Low High
Moisture (max)
10.00%
Low High
3465
kcal / Kg
388
kcal / Cup
Moderate
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Kibble
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages Adult Maintenance
Substantiation Formulation
I AND LOVE AND YOU NAKED ESSENTIALS(TM) HAIRBALL CARE WITH SALMON + WHITEFISH CAT FOOD is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for Adult Maintenance

Brand

I and Love and You offers holistic, grain-free, and natural pet foods and treats aimed at health-conscious pet owners. The brand focuses on complete and balanced nutrition using high-quality proteins and no artificial preservatives, colors, or fillers.

Price tier $$$$

Manufacturer

Company name I and Love and You
Founded 2012
Headquarters Boulder, Colorado, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region Colorado
Manufacturing oversight

I and Love and You partners with co-manufacturers in the United States and sometimes in Canada to produce their pet foods under strict quality control standards. Their foods are made in facilities that meet FDA and AAFCO nutritional requirements and maintain quality and safety certifications.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for I and Love and You Naked Essentials Hairball Care Salmon + Whitefish Dry Cat Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.3 /10 Grade A
Naked Essentials Hairball Care Salmon + Whitefish Dry Cat Food
I and Love and You · kibblelab.com

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Frequently Asked Questions

Has I and Love and You ever been recalled?

We have no recalls on record for I and Love and You. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.