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Original Air-Dried Venison Recipe Dry Cat Food
Ziwi

Original Air-Dried Venison Recipe Dry Cat Food

Verified Jul 20, 2026

Cat · Dry All Life Stages All Breed Sizes

This is a high-protein, air-dried venison-based dry cat food that uses whole-prey ingredients like meat, organs, bone, and green mussel to provide concentrated nutrition. It’s formulated for cats of all life stages and can be fed as a full diet, topper, or treat. The simple, single-animal protein profile may be helpful for cats who don’t do well on more typical chicken- or beef-based foods.

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Over-the-counter AAFCO Pet Sustainability Coalition Accredited No recalls
Saved by 1 KibbleLab users

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Official product page
KibbleLab Score
8.3 out of 10

Strong Choice

Nutritionally, this is a very high-quality, meat-rich option that’s much more concentrated than typical dry kibble, with venison and venison organs making up the bulk of the recipe. The formulation is complete and balanced for all life stages and includes added taurine plus naturally occurring joint-support nutrients from green-lipped mussel and cartilage. It’s best suited for cats who tolerate rich, high-protein diets and whose owners are comfortable carefully measuring portions due to the high calorie density.

Nutritional profile 8.4
Ingredient composition 8.0
Adequacy substantiation 7.0
Health considerations 10.0

Computed from 4 of 4 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

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At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Sensitive Stomach
Suitable For
All Life Stages All Breed Sizes
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We'll check every ingredient against your pet's sensitivities and avoidance list.

Nutritional Perspective

KibbleLab Review

Strengths

  • Very high meat content from venison muscle, organs, and bone, providing species-appropriate protein and natural minerals.
  • Single-animal protein (venison) can be useful for some cats with food sensitivities to more common proteins like chicken or beef.
  • Air-dried format offers high protein (44% as-fed) and fat (24% as-fed) in a concentrated form, with relatively low carbohydrate content compared with typical kibbles.
  • Includes green-lipped mussel, cartilage, and added taurine, which contribute natural sources of omega-3s and joint-support compounds as well as meeting feline-specific taurine needs.

Considerations

  • Very calorie dense (about 441 kcal per cup), so portion sizes must be small and carefully measured to avoid weight gain.
  • Rich, high-fat, high-protein foods can be too intense for some cats with pancreatitis or certain digestive issues, so a gradual transition is important.
  • Contains added salt; generally fine for healthy cats, but any cat with heart or kidney concerns should have diet choices discussed with a veterinarian.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Venison, Venison Tripe, Venison Heart, Venison Lung, Venison Liver, Venison Kidney, New Zealand Green Mussel, Venison Bone, Lecithin, Inulin (from Chicory Root), Dried Apple Pomace, Venison Cartilage, Minerals (Dipotassium Phosphate, Magnesium Sulfate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Sodium Selenite), Dried Organic Kelp, Salt, DL-Methionine, Preservative (Citric Acid, Mixed Tocopherols), Vitamins (Choline Chloride, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin D3 Supplement), Taurine

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Venison
Venison is used in pet food primarily as a high-quality, novel animal protein source that is lean and rich in essential amino acids, iron and B vitamins, making it suitable for both dogs and cats and commonly included in limited-ingredient or hypoallergenic formulas. It can benefit pets with sensitivities to common proteins like beef or chicken and offer a lower-fat alternative, but owners should note that it may be too lean for growing animals, still can cause allergies in some pets, and raw or poorly sourced venison may carry parasites or contaminants (risks that are minimized in properly processed commercial diets).
View ingredient
02
Venison Tripe
Venison tripe is the stomach lining of deer used in pet foods as an animal protein and organ ingredient valued for palatability, fats, amino acids and trace minerals. It can provide beneficial digestive enzymes and, when sold as 'green tripe,' probiotic-like components that may support gut health in dogs and cats, but it is odorous, can be high in fat, may carry bacterial contamination if not properly processed, and should be included as part of a balanced, veterinarian-approved diet rather than the sole nutrition source.
03
Venison Heart
Venison heart is an organ meat commonly used as a novel, nutrient-dense animal protein in dog and cat foods, valued for its rich amino acid profile, palatability, and relatively lean muscle content. It provides important nutrients such as taurine (especially relevant for cats), B vitamins, iron and zinc, but should be included as part of a balanced formula and handled/cooked properly to reduce pathogen risk and avoid nutrient imbalances from excessive organ meat.
04
Venison Lung
Venison lung is an organ meat commonly used in pet foods and treats as a novel, lean protein source and palatability enhancer, particularly in formulas for dogs or cats with food sensitivities. It provides highly digestible protein and some B vitamins and minerals, but it is not a complete diet (cats still require taurine and other nutrients), should be used in appropriate proportions, and must be sourced and processed safely to minimize risks from pathogens or contaminants.
05
Venison Liver
Venison liver is an organ meat used in pet foods as a nutrient-dense protein and flavor enhancer and is especially common in novel‑protein or limited‑ingredient diets; it supplies high levels of bioavailable vitamin A, B vitamins (including B12), iron and other trace minerals. Because liver is very rich in vitamin A, minerals and can be relatively high in fat and purines, it should be included in controlled amounts to avoid hypervitaminosis A, digestive upset or problems for pets prone to pancreatitis or with copper/purine sensitivities, and commercially processed ingredients reduce pathogen risk compared with raw feeding.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
44.00%
Low High
Crude Fat (min)
24.00%
Low High
Crude Fiber (max)
3.00%
Low High
Moisture (max)
14.00%
Low High
4650
kcal / Kg
441
kcal / Cup
High
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Air Dried
Processing method Air Dried
Food type Dry

AAFCO Nutritional Adequacy
What is AAFCO Association of American Feed Control Officials. It sets the nutritional adequacy standards US pet foods are measured against.

Complete & balanced Yes
AAFCO life stages All Life Stages
Substantiation Formulation
AAFCO ZIWI Peak Venison Recipe is formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages.

Brand

Ziwi is a premium pet food brand offering air-dried and canned recipes that replicate a raw diet using 100% ethically sourced meat, seafood, and organs from New Zealand’s free-range farms. It targets discerning pet owners seeking high-protein, whole-prey nutrition with limited ingredients and no fillers.

Price tier $$$$$

Manufacturer

Company name Ziwi Limited
Parent company FountainVest Partners
Founded 2002
Headquarters Mount Maunganui, Bay of Plenty, New Zealand
Manufacturing type In House
Manufacturing country New Zealand
Manufacturing region Bay of Plenty; Canterbury
Manufacturing oversight

Ziwi maintains full control over its manufacturing processes in its own New Zealand facilities. The company owns and operates air-drying kitchens in Mount Maunganui and Christchurch, following AAFCO nutritional standards and employing strict quality control, food safety programs, and traceable ingredient sourcing.

Pet Sustainability Coalition Accredited business seal
Pet Sustainability Coalition Accredited

PSC is a nonprofit that Accredits pet companies on their environmental and social impact, through third-party verification. Ziwi Limited is a PSC Accredited business. View profile

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for Ziwi Original Air-Dried Venison Recipe Dry Cat Food.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.3 /10 Grade A
Original Air-Dried Venison Recipe Dry Cat Food
Ziwi · kibblelab.com

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Frequently Asked Questions

Has Ziwi ever been recalled?

We have no recalls on record for Ziwi. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.