ProDen PlaqueOff Cat Soft Chew Supplement
Verified Aug 23, 2026
This is a dental health supplement in a soft chew form for cats, using a specific Scandinavian kelp (ProDen PlaqueOff) as its key active ingredient. The formula is built around kelp and yeast with various carriers and preservatives to keep the chews palatable and stable. It’s designed to be given alongside your cat’s regular diet to help support teeth, gums, and breath quality over time.
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Worth a Conversation
As a dental supplement, this product offers a targeted approach using a single well-defined active ingredient (ProDen PlaqueOff kelp) that has some clinical support behind it. The rest of the chew is made up of typical supplement carriers like yeast, starches, oils, and preservatives, which are nutritionally acceptable for most healthy cats. It can be a useful addition for dental support, but it does not replace toothbrushing or professional dental care.
Computed from 3 of 3 applicable checks. Missing data is skipped, never counted against a food.
The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.
KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.
At a Glance
Where these benefits come from
Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.KibbleLab Review
Strengths
- Uses a specific kelp (ProDen PlaqueOff) that has been studied for its effects on plaque, tartar, and breath in pets.
- Simple ingredient list without animal proteins, which may be helpful for cats with certain meat protein allergies (though it does contain yeast).
- Soft chew format is usually easy to give, especially for cats that resist powders or toothbrushing.
- Includes mixed tocopherols as a natural preservative instead of artificial colors or flavors.
Considerations
- This is a supplement, not a complete or balanced diet, so it should only be used alongside a regular cat food that meets nutritional requirements.
- Brewers dried yeast can trigger issues in cats that are sensitive or allergic to yeast, so it may not suit every cat.
- Molasses and starches add a small amount of sugars/carbohydrates; usually not a concern in the recommended dose but something to note for cats with strict carb restrictions.
- Dental chews and supplements alone generally do not provide the same level of plaque control as regular toothbrushing and veterinary dental cleanings.
Full Ingredient List
Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.
Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.
Top 5 Ingredients Explained
01
Kelp
Kelp is a dried seaweed ingredient used in dog and cat foods primarily for trace minerals (notably iodine), vitamins, fiber, and natural flavor rather than as a significant protein or energy source. It can support skin, coat and general micronutrient intake, but iodine levels are highly variable and excessive iodine or contaminants from poorly sourced kelp can affect thyroid function or introduce heavy metals, so pets with thyroid disease should have intake discussed with their veterinarian and products should come from reputable suppliers.
02
Brewer's Yeast
Brewer's yeast (deactivated Saccharomyces cerevisiae) is commonly used in dog and cat foods as a flavor enhancer and supplemental source of protein, B‑complex vitamins, trace minerals and immunomodulating components such as beta‑glucans. It can support skin, coat and general nutritional status, but may cause gastrointestinal upset or allergic reactions in yeast‑sensitive pets, is not a live probiotic, and should be used cautiously in animals prone to purine‑related issues or those receiving antifungal medications.
03
Canola Oil
Canola oil is used in pet foods as a concentrated fat source and palatability enhancer that supplies energy and essential fatty acids—mainly omega‑6 (linoleic acid) and some omega‑3 (ALA)—and aids absorption of fat‑soluble vitamins. It can support skin and coat condition when balanced with animal fats or supplemental omega‑3s, but is calorie‑dense so must be portioned to avoid weight gain, does not provide species‑specific fats such as arachidonic acid for cats, and must be kept fresh to prevent oxidation.
04
Potato Product
Potato products (such as flakes, meals or starch) are commonly used in pet foods as a digestible carbohydrate, binder and texture enhancer that contributes energy and palatability. They provide readily available calories and some minerals (e.g., potassium) and can serve as a gluten‑free carbohydrate alternative, but are high in starch and glycemic load—which may promote weight gain or affect blood glucose control in diabetic pets—and processing can reduce vitamin content; cats still require primarily animal protein despite tolerating some starch.
05
Glycerol
Glycerol (glycerin) is used in pet foods primarily as a humectant and sweetening agent to retain moisture, improve texture and palatability, and serve as a solvent or carrier in wet foods, treats, and liquid supplements. It provides a modest source of metabolizable energy for dogs and cats, but in large amounts can cause gastrointestinal upset and may affect blood glucose, so products intended for diabetic pets or sensitive animals should be used with caution.
Product Details & Brand
Product Specs
Brand
NaturVet is a leading brand of pet supplements offering a wide range of products for dogs, cats, and horses, focusing on natural health support including joint, digestive, allergy, and behavioral care. The brand targets pet owners seeking holistic, natural, and vet-formulated wellness solutions.
Manufacturer
NaturVet manufactures products in-house at its Temecula, California facility that is compliant with current Good Manufacturing Practices (cGMP). The company maintains NASC (National Animal Supplement Council) certification, ensuring standardized manufacturing, ingredient safety, and product quality.
Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.
Recall History
No recall is listed for NaturVet ProDen PlaqueOff Cat Soft Chew Supplement.
Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Sep 1, 2026
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Frequently Asked Questions
Has NaturVet ever been recalled?
We have no recalls on record for NaturVet. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
How does KibbleLab rate foods?
Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.
Is KibbleLab a substitute for veterinary advice?
No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.
KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.
KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.
Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.
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