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Natural Chicken Breast Chewy Treats
Applaws

Natural Chicken Breast Chewy Treats

Verified Jun 16, 2026

Cat · Treat Adult All Breed Sizes

A soft, chewy chicken-based treat for adult cats, made primarily from chicken breast with some added starch and fat for texture and palatability. It offers a relatively high protein content for a treat and a moderate fat level. This is intended as a supplemental snack, not a complete diet, for otherwise healthy adult cats who enjoy meat-forward treats.

Over-the-counter No recalls
Official product page
KibbleLab Score
7.8 out of 10

From a nutrition standpoint, this is a simple, meat-focused cat treat with chicken breast as the main ingredient and a straightforward supporting ingredient list. The protein and fat levels are reasonable for an occasional reward, and there are no artificial colors or flavors listed. It’s best used as a small part of your cat’s overall intake alongside a complete and balanced cat food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Eye Health Heart Care Skin Coat Health
Diet & Compliance
Limited Ingredient
Suitable For
Adult All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Chicken breast as the first ingredient provides a high-quality, highly palatable animal protein source.
  • Relatively high protein content for a treat (29% minimum) with moderate fat helps keep it more nutrient-dense than many carb-heavy treats.
  • Short, simple ingredient list without artificial colors or flavors is helpful for cats who do better with fewer additives.
  • Limited-ingredient profile may suit some cats that do better on simpler recipes, as long as they tolerate chicken well.

Considerations

  • This is a treat, not a complete and balanced diet, so it should make up only a small portion of your cat’s daily calories to avoid nutrient imbalances.
  • Chicken is a common food allergen in cats, so this would not be appropriate for cats with known chicken sensitivities or chicken-specific elimination diets.
  • Contains added salt, which is fine in small treat amounts but is another reason not to overfeed.
  • The calorie density is fairly high for a treat, so portions should be kept modest, especially for indoor or overweight-prone cats.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken Breast, Glycerin, Potato Starch, Chicken Fat, Chicken Broth, Gelatin, Citric Acid (Natural Preservative), Sea Salt

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken Breast
Chicken breast is a lean, highly digestible animal protein commonly used in dog and cat foods to supply essential amino acids for muscle maintenance, growth, and overall energy while contributing relatively little fat. It is palatable and often featured in limited-ingredient or weight-management formulas, but can be a common food allergen for some pets and—especially in home-prepared or raw diets—requires proper cooking/handling and should be part of a nutritionally complete formula (cats in particular still need guaranteed taurine and other nutrients).
02
Glycerol
Glycerol (glycerin) is used in pet foods primarily as a humectant and sweetening agent to retain moisture, improve texture and palatability, and serve as a solvent or carrier in wet foods, treats, and liquid supplements. It provides a modest source of metabolizable energy for dogs and cats, but in large amounts can cause gastrointestinal upset and may affect blood glucose, so products intended for diabetic pets or sensitive animals should be used with caution.
03
Potato Starch
Potato starch is a highly digestible carbohydrate commonly used in pet foods as a binder, thickener and texture agent to help kibble formation, stabilize wet formulas and create chewy treats. It provides readily available energy but is low in protein, fat and micronutrients, so while generally safe, its high glycemic load and limited nutritional value mean it should be used sparingly—particularly for overweight pets, diabetic animals or cats on low‑carbohydrate diets, and excessive amounts can sometimes contribute to loose stools.
04
Chicken Fat
Chicken fat is used in dog and cat foods as a concentrated energy and flavor source that supplies essential fatty acids (notably linoleic acid) and aids absorption of fat‑soluble vitamins, improving palatability and supporting skin and coat health. Because it is calorie‑dense, diets must account for added fat to prevent weight gain, and quality (proper rendering and antioxidant protection to prevent rancidity) is important; although fats are less commonly allergenic than proteins, pets with poultry sensitivities may still react in some cases.
05
Chicken Broth
Chicken broth is commonly used in pet foods and toppers as a flavorful liquid base or gravy to improve palatability and add moisture, providing modest amounts of soluble protein, electrolytes and minerals. It can help encourage eating and increase hydration, but owners should choose low‑sodium, onion‑ and garlic‑free formulations (or make homemade broth), since commercial broths may contain excessive salt, seasonings or additives that are unsafe or unsuitable for dogs and cats.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
29.00%
Low High
Crude Fat (min)
7.00%
Low High
Crude Fiber (max)
2.00%
Low High
Moisture (max)
27.00%
Low High
2932
kcal / Kg
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

Product Details & Brand

Product Specs

Lifestage Adult
Breed size All Breed Sizes
Texture Soft Chew
Food type Treat

Brand

Applaws

Applaws is a premium pet food brand focusing on natural ingredients and simple recipes for cats and dogs. It is known for its high meat content, transparent labeling, and grain-free offerings targeted at health-conscious pet owners seeking minimally processed food options.

Visit Applaws
Price tier $$$$

Manufacturer

Company name MPM Products
Parent company Partners Group
Founded 2002
Headquarters Manchester, United Kingdom
Manufacturing type Co Packer
Manufacturing country Thailand
Manufacturing oversight

MPM Products works with audited co-manufacturers that comply with international pet food safety standards such as HACCP and GMP. Their manufacturing partners are located primarily in Thailand and the UK, and they ensure ingredient traceability and quality through third-party certification and oversight.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Applaws Natural Chicken Breast Chewy Treats has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
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7.8 /10 Grade B
Natural Chicken Breast Chewy Treats
Applaws · kibblelab.com

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Frequently Asked Questions

Has Applaws ever been recalled?

We have no recalls on record for Applaws. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.