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Cheeky Chicken Pillow Treats
Birdie & Louie

Cheeky Chicken Pillow Treats

Verified Jun 14, 2026

Cat · Treat All Breed Sizes

A crunchy chicken-based cat treat designed for adult cats, using chicken meal and chicken fat as key animal ingredients. At about 2 calories per piece, it works well as a lower-calorie reward, and it also includes a probiotic (Bacillus coagulans) plus bone marrow for added palatability. This is intended as a snack or training treat, not a complete diet.

Over-the-counter No recalls
Official product page
KibbleLab Score
7.6 out of 10

This is a flavorful, chicken-forward crunchy treat with moderate protein and fat, suitable for most healthy cats as an occasional reward. I like that it uses named animal ingredients (chicken meal, chicken fat, bone marrow) and includes a probiotic source, while keeping calories relatively low per treat. As with any treat, it should make up only a small portion of the total daily intake, and it isn’t appropriate for cats with chicken allergies.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Ingredient composition Quality, beneficial additions, absence of artificial colors/flavors
Nutritional profile Protein, fat, fiber evaluated for stated life stage and food type
AAFCO compliance Complete and balanced certification; feeding trials valued higher
Health considerations Sensitivity profile, DCM risk, processing method
9.0 – 10 Top Pick
8.0 – 8.9 Strong Choice
7.0 – 7.9 Solid Option
6.0 – 6.9 Worth a Conversation
Below 6 Not Recommended

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Health Benefits
Probiotic Support Immune Support Digestive Health Skin Coat Health
Suitable For
All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Uses named animal ingredients like chicken meal, chicken fat, and cooked bone marrow, which provide animal protein and tasty fats that most cats enjoy.
  • Each treat is only about 2 calories, which can help with weight control when treats are given in moderation.
  • Includes a probiotic source (dried Bacillus coagulans fermentation product), which may help support normal digestive flora in some cats.
  • Catnip adds extra palatability, which can be helpful for picky cats or for use during training or enrichment activities.

Considerations

  • Chicken appears in multiple forms, so this is not suitable for cats with chicken allergies or sensitivities.
  • This is a treat, not a complete diet, so it should stay within a small percentage of your cat’s daily calories to avoid unbalancing their overall nutrition.
  • Carbohydrate sources like potato starch, rice, and tapioca are present; while fine in a treat, they do dilute the overall protein content compared with very high-meat treats.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Chicken Meal, Potato Starch, Rice, Cooked Bone Marrow (Preserved with Mixed Tocopherols), Tapioca, Chicken Fat (Preserved with Mixed Tocopherols), Natural Flavors, Pea Protein, Citric Acid (Preservative), Chicken, Sorbic Acid (Preservative) Dried Bacillus Coagulans Fermentation Product, Catnip.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Chicken
Chicken is a common animal-based protein in dog and cat foods, supplying essential amino acids, B vitamins, and energy-dense fats that support muscle maintenance, growth, and overall health; for cats it also contributes toward dietary taurine but must be present in sufficient amounts or provided via supplementation. It is prized for its digestibility and palatability, though some pets develop sensitivities or allergies to chicken, and nutritional value and safety depend on ingredient quality and processing—raw chicken carries pathogen risks and whole bones can pose choking or GI hazards.
02
Potato Starch
Potato starch is a highly digestible carbohydrate commonly used in pet foods as a binder, thickener and texture agent to help kibble formation, stabilize wet formulas and create chewy treats. It provides readily available energy but is low in protein, fat and micronutrients, so while generally safe, its high glycemic load and limited nutritional value mean it should be used sparingly—particularly for overweight pets, diabetic animals or cats on low‑carbohydrate diets, and excessive amounts can sometimes contribute to loose stools.
03
Rice
Rice is a common carbohydrate source and binder in dog and cat foods, supplying readily digestible energy and often used in formulations for sensitive stomachs or hypoallergenic diets. White rice is gentle and easy to digest while brown rice provides more fiber and micronutrients, but rice is low in essential amino acids, has a relatively high glycemic index, and can accumulate trace arsenic, so it should not be relied on as a primary protein and portions should be considered for diabetic or weight‑management pets.
04
Bone Marrow
Bone marrow is used in pet foods primarily as a rich source of fat and flavoring to enhance palatability, and can also contribute small amounts of protein, minerals (like iron and phosphorus) and connective-tissue nutrients when included in rendered or ground bone meals. It is calorie‑dense and appreciated by both dogs and cats for taste and energy, but because of its high fat content and potential bacterial contamination or bone-related hazards if served raw or improperly processed, it should be included only as part of a balanced, appropriately formulated diet and avoided in excess for pets prone to obesity or pancreatitis.
05
Mixed Tocopherol
Mixed tocopherols are a blend of natural vitamin E compounds (alpha, beta, gamma and delta tocopherols) used in pet foods primarily as a natural antioxidant and preservative to protect fats and fat‑soluble nutrients and extend shelf life. They also supply dietary vitamin E—an essential antioxidant for immune function, skin and coat health and cellular integrity in dogs and cats—and are generally safe at typical use levels, though they are not a substitute for a complete vitamin formulation and may be less effective in animals with fat‑absorption disorders.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
14.00%
Low High
Crude Fat (min)
14.00%
Low High
Crude Fiber (max)
2.00%
Low High
Moisture (max)
12.00%
Low High
2
kcal / Treat

Product Details & Brand

Product Specs

Breed size All Breed Sizes
Texture Crunchy
Food type Treat

Brand

Birdie & Louie

Birdie & Louie is a boutique pet food brand offering premium canned dog foods crafted in small batches with U.S.-sourced ingredients. The brand markets itself on simplicity, quality, and transparency, targeting pet owners seeking wholesome, gourmet-style nutrition for their dogs.

Visit Birdie & Louie
Price tier $$$$

Manufacturer

Company name Birdie & Louie, LLC
Founded 2021
Headquarters Wetumpka, Alabama, USA
Manufacturing type Contract Manufacturer
Manufacturing country Ecuador; United States
Manufacturing region Alabama
Manufacturing oversight

Birdie & Louie maintains a focus on quality and safety through sourcing USDA-inspected ingredients and following FDA guidelines for pet food manufacturing. Their manufacturing partners adhere to standard U.S. pet food safety protocols and good manufacturing practices (GMP).

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

Birdie & Louie Cheeky Chicken Pillow Treats has no recalls since 2014.

Source: FDA Pet Food Recall Database · Monitored daily

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KibbleLab food report
SOLID PICK.
7.6 /10 Grade B
Cheeky Chicken Pillow Treats
Birdie & Louie · kibblelab.com

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Frequently Asked Questions

Has Birdie & Louie ever been recalled?

We have no recalls on record for Birdie & Louie. We monitor the FDA Pet Food Recall Database daily.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall database. Last verified dates reflect our most recent data check.