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Treat Meow Immune Support Cat Treat Paste
I and Love and You

Treat Meow Immune Support Cat Treat Paste

Verified Aug 30, 2026

Cat · Treat All Life Stages All Breed Sizes

This is a lickable fish-based treat for cats of all ages, designed to be used alongside a complete and balanced diet. It features sardine and tuna in a moist puree, with added pumpkin, inulin, and supplemental vitamins A and E. The soft paste texture makes it easy to offer from the pouch or as a topper over regular food for extra flavor and hydration.

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Over-the-counter No recalls

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Official product page
KibbleLab Score
8.0 out of 10

Strong Choice

Nutritionally, this is a nicely designed, low-calorie fish-based treat that can work well for most healthy cats when used in moderation. It provides moisture, some animal protein from sardine and tuna, and added vitamins and trace minerals, which is more thoughtful than many simple treat products. Because it’s intended only for intermittent or supplemental feeding, it should always be paired with a complete and balanced cat food rather than used as the main diet.

Calorie and portion clarity 6.0
Ingredient composition 8.0
Health considerations 10.0

Computed from 3 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Immune Support Hydration Support
Suitable For
All Life Stages All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Uses named fish ingredients (sardine and tuna) and fish broth as primary components, giving it good palatability and animal-based protein for a treat.
  • Very high moisture content, which can help support overall hydration, especially in cats that don’t drink much water.
  • Includes added vitamins A and E and trace minerals, offering more nutritional value than many basic treats.
  • Relatively low in fat and calories (about 9 kcal per pouch), which is helpful for maintaining a healthy weight when treats are given appropriately.

Considerations

  • Formulated and labeled for intermittent or supplemental feeding only, so it cannot replace a complete and balanced cat food.
  • Contains fish (sardine and tuna), which are common allergens for some cats; not ideal if your cat has known fish sensitivities.
  • As a lickable treat, it’s easy to overfeed multiple pouches; frequent use still needs to be counted within your cat’s daily calorie allowance.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Fish Broth, Sardine, Tuna, Tapioca Starch, Pumpkin,Canola Oil (Preserved with Mixed Tocopherols), Inulin, Guar Gum, Minerals (Zinc Oxide, Reduced Iron, Sodium Selenite, Manganese Sulfate Monohydrate, Copper Amino Acid Complex, Potassium Iodide), Vitamin E Supplement, Vitamin A Supplement.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Fish Broth
Fish broth is used in pet food primarily as a flavor and moisture enhancer, providing modest amounts of fish-derived protein, amino acids, minerals and sometimes trace omega‑3s but not serving as a primary source of complete nutrition. It can improve hydration and entice picky, senior, or ill dogs and cats to eat, but caregivers should watch for high sodium, added seasonings (especially onion or garlic), potential fish allergies, and variable quality depending on processing.
02
Sardine
Sardine serves as a rich animal protein and palatability enhancer in pet food, supplying highly digestible protein, abundant omega‑3 fatty acids (EPA and DHA), B vitamins and vitamin D, and when included whole can provide calcium and phosphorus. They can benefit both dogs and cats by supporting skin and coat, joint and cardiac health, but owners should watch for high sodium in some canned products, potential fish allergies or digestive upset in sensitive animals, and choose sustainably sourced, low‑sodium options to minimize contaminant exposure.
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03
Tuna
Tuna is commonly used in pet foods as a highly palatable animal protein and flavor enhancer, providing readily digestible protein and omega‑3 fatty acids (EPA/DHA) along with B vitamins for both dogs and cats. While nutritionally beneficial, tuna can be high in mercury or sodium (especially canned), and feeding it exclusively or frequently may cause nutrient imbalances (including risks for thiamine or taurine issues in cats), so it should be offered in moderation as part of a complete, balanced diet.
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04
Tapioca Starch
Tapioca starch is a purified carbohydrate used in pet foods mainly as a thickener, binder and easily digestible energy source, contributing virtually no protein, fat, vitamins or minerals. It is low‑allergy and gluten‑free, but because it is a high‑glycemic, low‑nutrient filler it should be limited in diets for overweight or diabetic pets and not relied on for essential nutrition.
05
Pumpkin
Pumpkin is used in pet foods primarily as a fiber-rich carbohydrate and moisture source that can help regulate digestion and firm up loose stools or add bulk for softer stools, and it provides beta-carotene (vitamin A precursor) plus small amounts of vitamins and minerals for dogs and cats. It is safe and beneficial when plain cooked or canned (not spiced or sweetened pie filling), should be fed in moderation as a supplement rather than a primary food, and introduced gradually since large amounts can cause gastrointestinal upset or interfere with absorption of some medications.
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Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
8.00%
Low High
Crude Fat (min)
1.00%
Low High
Crude Fiber (max)
1.00%
Low High
Moisture (max)
84.50%
Low High
688
kcal / Kg
9
kcal / Pouch
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Paste
Food type Treat

Brand

I and Love and You offers holistic, grain-free, and natural pet foods and treats aimed at health-conscious pet owners. The brand focuses on complete and balanced nutrition using high-quality proteins and no artificial preservatives, colors, or fillers.

Price tier $$$$

Manufacturer

Company name I and Love and You
Founded 2012
Headquarters Boulder, Colorado, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region Colorado
Manufacturing oversight

I and Love and You partners with co-manufacturers in the United States and sometimes in Canada to produce their pet foods under strict quality control standards. Their foods are made in facilities that meet FDA and AAFCO nutritional requirements and maintain quality and safety certifications.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for I and Love and You Treat Meow Immune Support Cat Treat Paste.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.0 /10 Grade A
Treat Meow Immune Support Cat Treat Paste
I and Love and You · kibblelab.com

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Frequently Asked Questions

Has I and Love and You ever been recalled?

We have no recalls on record for I and Love and You. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.