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Treat Meow Skin & Coat Support Cat Treat Paste
I and Love and You

Treat Meow Skin & Coat Support Cat Treat Paste

Verified Aug 22, 2026

Cat · Treat All Life Stages All Breed Sizes

A lickable tuna-based treat paste for cats of all ages, designed to be used alongside a complete diet. It provides moderate protein from wild-caught tuna with added fish oil to supply omega-3 and -6 fatty acids that support skin and coat. The high moisture content also makes it a hydrating, low-calorie reward option.

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Over-the-counter No recalls

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Official product page
KibbleLab Score
8.0 out of 10

Strong Choice

Nutritionally, this is a well-formulated, low-calorie treat that offers extra moisture and beneficial fatty acids from tuna and fish oil, which can support skin and coat health. It uses named fish ingredients and avoids unnecessary fillers or artificial colors and flavors, making it a nice add-on to a balanced cat diet. As with any treat, it should be fed in moderation and not used as a primary food source.

Calorie and portion clarity 6.0
Ingredient composition 8.0
Health considerations 10.0

Computed from 3 of 3 applicable checks. Missing data is skipped, never counted against a food.

The KibbleLab Score (1–10) is assessed from publicly available product data. Our evaluation is science-based, not marketing-based.

Nutritional profile Protein, fat, fiber on a dry-matter basis, for the stated life stage and format
Adequacy substantiation Complete and balanced substantiation; feeding trials valued higher
Ingredient composition Screened for unnamed sources, artificial additives, and label protein inflation. Not a quality ranking.
Health considerations Pulse-heavy grain-free (DCM) pattern and recall history
Verified manufacturer evidence A small bonus when we can verify evidence addressing WSAVA selection criteria
9.0 - 10 Top Pick
8.0 - 8.9 Strong Choice
7.0 - 7.9 Solid Option
6.0 - 6.9 Worth a Conversation
Below 6.0 Review Carefully

KibbleLab may earn an affiliate commission when you buy through a link. No one can pay for a higher score, or to change what we recommend for your pet.


At a Glance

Marketed Benefits
Where these benefits come from Benefits the manufacturer highlights in its own product marketing. KibbleLab lists them for reference and does not verify these claims.
Skin Coat Health Hydration Support
Suitable For
All Life Stages All Breed Sizes
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Nutritional Perspective

KibbleLab Review

Strengths

  • Named animal protein sources (fish broth and tuna) at the top of the ingredient list provide good-quality, highly palatable protein for most cats.
  • Includes fish oil, supplying omega-3 and omega-6 fatty acids that can help support skin and coat health.
  • Very high moisture and only about 10 calories per pouch, making it a useful hydrating, low-calorie reward or food topper.
  • Free from common grain ingredients and artificial colors or flavors, which is helpful for cats that do better with simpler treat formulas.

Considerations

  • Tuna and fish oil are common allergens for some cats, so this may not be suitable if your cat has known fish sensitivities.
  • This product is intended only for intermittent or supplemental feeding, so it must be given alongside a complete and balanced cat food, not as the main diet.
  • The relatively low protein and fat levels reflect that this is a treat, not a nutrient-dense meal, so portions should be kept modest to avoid displacing a balanced diet.
Scored using the rubric of an NAVC Certified Pet Nutrition Coach (PNCC). This is informational, not veterinary advice.

Full Ingredient List

Fish Broth, Tuna, Tapioca Starch, Canola Oil (Preserved with Mixed Tocopherols), Fish Oil, Inulin, Guar Gum, Minerals (Zinc Oxide, Reduced Iron, Sodium Selenite, Manganese Sulfate Monohydrate, Copper Amino Acid Complex, Potassium Iodide), Vitamin E Supplement, Vitamin A Supplement.

Ingredients and analysis reflect manufacturer data at the time of our last update and can change without notice. Always check the actual product packaging before feeding.

Ingredient filtering helps identify compatible options but is not a substitute for a veterinary elimination diet.

Top 5 Ingredients Explained

01
Fish Broth
Fish broth is used in pet food primarily as a flavor and moisture enhancer, providing modest amounts of fish-derived protein, amino acids, minerals and sometimes trace omega‑3s but not serving as a primary source of complete nutrition. It can improve hydration and entice picky, senior, or ill dogs and cats to eat, but caregivers should watch for high sodium, added seasonings (especially onion or garlic), potential fish allergies, and variable quality depending on processing.
02
Tuna
Tuna is commonly used in pet foods as a highly palatable animal protein and flavor enhancer, providing readily digestible protein and omega‑3 fatty acids (EPA/DHA) along with B vitamins for both dogs and cats. While nutritionally beneficial, tuna can be high in mercury or sodium (especially canned), and feeding it exclusively or frequently may cause nutrient imbalances (including risks for thiamine or taurine issues in cats), so it should be offered in moderation as part of a complete, balanced diet.
View ingredient
03
Tapioca Starch
Tapioca starch is a purified carbohydrate used in pet foods mainly as a thickener, binder and easily digestible energy source, contributing virtually no protein, fat, vitamins or minerals. It is low‑allergy and gluten‑free, but because it is a high‑glycemic, low‑nutrient filler it should be limited in diets for overweight or diabetic pets and not relied on for essential nutrition.
04
Canola Oil
Canola oil is used in pet foods as a concentrated fat source and palatability enhancer that supplies energy and essential fatty acids—mainly omega‑6 (linoleic acid) and some omega‑3 (ALA)—and aids absorption of fat‑soluble vitamins. It can support skin and coat condition when balanced with animal fats or supplemental omega‑3s, but is calorie‑dense so must be portioned to avoid weight gain, does not provide species‑specific fats such as arachidonic acid for cats, and must be kept fresh to prevent oxidation.
05
Mixed Tocopherol
Mixed tocopherols are a blend of natural vitamin E compounds (alpha, beta, gamma and delta tocopherols) used in pet foods primarily as a natural antioxidant and preservative to protect fats and fat‑soluble nutrients and extend shelf life. They also supply dietary vitamin E—an essential antioxidant for immune function, skin and coat health and cellular integrity in dogs and cats—and are generally safe at typical use levels, though they are not a substitute for a complete vitamin formulation and may be less effective in animals with fat‑absorption disorders.

Nutritional Breakdown

How to read As Fed versus Dry Matter As fed shows the numbers straight off the label, water included. Dry matter removes the water so you can compare a wet food and a dry food fairly.
As Fed
Crude Protein (min)
8.00%
Low High
Crude Fat (min)
1.00%
Low High
Crude Fiber (max)
1.00%
Low High
Moisture (max)
84.50%
Low High
741
kcal / Kg
10
kcal / Pouch
Low
Calorie density category
What is calorie density How many calories the food packs per unit. Denser foods mean smaller portions for the same calories.

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Product Details & Brand

Product Specs

Lifestage All Life Stages
Breed size All Breed Sizes
Texture Paste
Food type Treat

Brand

I and Love and You offers holistic, grain-free, and natural pet foods and treats aimed at health-conscious pet owners. The brand focuses on complete and balanced nutrition using high-quality proteins and no artificial preservatives, colors, or fillers.

Price tier $$$$

Manufacturer

Company name I and Love and You
Founded 2012
Headquarters Boulder, Colorado, USA
Manufacturing type Co Packer
Manufacturing country United States
Manufacturing region Colorado
Manufacturing oversight

I and Love and You partners with co-manufacturers in the United States and sometimes in Canada to produce their pet foods under strict quality control standards. Their foods are made in facilities that meet FDA and AAFCO nutritional requirements and maintain quality and safety certifications.

Manufacturing details are compiled from public sources and not independently verified; they may not reflect contract manufacturing or co-packing.

Recall History

No recalls on record

No recall is listed for I and Love and You Treat Meow Skin & Coat Support Cat Treat Paste.

Source: FDA animal food recall listings back to January 2019 · Checked daily, last on Aug 31, 2026

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KibbleLab food report
GREAT BOWL.
8.0 /10 Grade A
Treat Meow Skin & Coat Support Cat Treat Paste
I and Love and You · kibblelab.com

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Frequently Asked Questions

Has I and Love and You ever been recalled?

We have no recalls on record for I and Love and You. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.

How does KibbleLab rate foods?

Our scores are based on ingredient composition, nutritional profile, AAFCO compliance, and health considerations. We don't penalize by-products, grains, or synthetic preservatives. Brands cannot pay for higher scores.

Is KibbleLab a substitute for veterinary advice?

No. KibbleLab provides data-driven food analysis, not medical advice. Always consult your veterinarian before making dietary changes, especially for pets with health conditions.

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KibbleLab provides informational content only. This is not veterinary advice. Always consult a qualified veterinarian before changing your pet's diet.

KibbleLab may earn affiliate commissions through product links. No one can pay for a higher score, or to change what we recommend for your pet.

Product data sourced from manufacturer websites, AAFCO statements, and FDA recall listings. Last verified dates reflect our most recent data check. We track the FDA's animal food recall listings back to January 2019 and publish every pet food recall automatically. A filing that isn't pet food may not appear here.